Brand investment decisions: evolving beyond working / non-working

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Recent research amongst the WFA network and led in partnership with MediaSense, revealed huge appetite to evolve the conventional ‘working / non-working’ methodology to better address the constantly evolving marketing landscape.

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WFA
MediaSense

Report

9 December 2021

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Tags: Laura Forcetti Report Agencies & partners Agency evaluation Inclusive research

Article details

WFA
MediaSense

Report

9 December 2021

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