WFA benchmark on In-housing Digital Media, from an agency point of view

A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member therefore wanted to know if others have a model in place for working with multiple agencies.

In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges, shows new WFA research

A WFA member reaching out to the community on the use of certain datasets and the application (by agencies) of uncapped indemnities when used on platforms.

As the need for content in multiple formats and lengths only increases, so will the need for smarter thinking around content creation, asset re-use and technology.

Inflation is back. Agencies are being more selective about who they want to work for. What’s happening in the agency world, and how can clients better collaborate with agencies to mitigate risk on their account.

Overview of the Media Forum held on 2 Dec, 2021.

WFA member benchmark covering 1) recommended integrated creative agencies & 2) high level overview of compensation model for pitch submissions

Overview of the CMO Forum held remotely on September 8, 2021.