Benchmark: Media agency first party data liability caps

Benchmark: Media agency first party data liability caps

1 minute read

A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to establish some benchmarks on the topic of liability caps to cover any data breaches that may arise.

Article details

  • Author:WFA

    WFA

Benchmark
21 June 2022

This content is exclusively available to WFA members. Not sure if your company is a member? Click here. Interested in membership? We'd love to discuss.

Contact us

For more information or questions, please contact us