Posts about Better marketing

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. WFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies
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    Advertising & policyBrand purposeMarketing structureMarketing operations

    WFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies

    WFA

    WFA podcast host, David Wheldon, speaks with Susan Akkad, Senior Vice President, Local and Cultural Platforms, Corporate Innovation at The Estée Lauder Companies, about the importance for brands to listen and cater to diverse audiences to stay relevant. 

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  2. My top 10 take-outs from talking to marketing's brightest minds
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    My top 10 take-outs from talking to marketing's brightest minds

    David Wheldon

    The biggest brains in marketing offer their top tips to smarter, more effective marketing. David Wheldon highlights 10 great pieces of advice from recent episodes of the WFA’s Better Marketing podcast

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  3. WFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga
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    WFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga

    WFA

    WFA podcast host, David Wheldon, speaks with David Droga, CEO and Creative Chairman of Accenture Song, about his journey from the mailroom in Australia to the highest seat in Accenture's creative powerhouse – and where the agency’s name comes from.

    Read more about "WFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga"
  4. WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
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    Advertising & policyDigital policyInclusive marketing

    WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai

    WFA

    WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands rising up to the climate challenge, talent and the 'great reawakening' and his leadership role in APAC.

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  5. WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
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    Advertising & policyDigital policyInclusive marketing

    WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin

    WFA

    WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive advertising and how to address the climate emergency.

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  6. WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp
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    WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp

    WFA

    WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How Brands Grow, about brand loyalty, double jeopardy, and consumer experience and satisfaction.

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  7. WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field
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    WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field

    WFA

    WFA podcast host, David Wheldon, speaks with Peter Field, CEO of Peter Field Consulting, and Karen Nelson-Field, CEO of Amplified Intelligence, about what marketers need to know about effectiveness and the attention economy.

    Read more about "WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field"
  8. WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter
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    WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter

    WFA

    WFA podcast host, David Wheldon, speaks with David Porter, former Unilever VP of Global Media and outgoing WFA VP for APAC, about the lessons he learnt from a decade of doing marketing in Asia.

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  9. WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty
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    WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty

    WFA

    WFA podcast host, David Wheldon, speaks with ad legend Sir John Hegarty about the value of creativity, building iconic brands and the secret to making the perfect marmalade.

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  10. WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney
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    WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney

    WFA

    WFA podcast host, David Wheldon, speaks with Folake Ani-Mumuney, Global Head of Marketing & Corporate Communications at First Bank of Nigeria, about why brands need to start focusing more on the African continent.

    Read more about "WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney"
  11. WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah
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    WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah

    WFA

    WFA podcast host, David Wheldon, speaks with Sonia Thimmiah, Head of Sustainable Brands & Customer Partnerships at Reckitt.

    Read more about "WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah"
  12. WFA Better Marketing Pod Ep 10: On digital platforms and the cookieless world with “The Ad Contrarian” Bob Hoffman
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    WFA Better Marketing Pod Ep 10: On digital platforms and the cookieless world with “The Ad Contrarian” Bob Hoffman

    WFA

    WFA podcast host, David Wheldon, speaks with “The Ad Contrarian”, Bob Hoffman.

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  13. Five CMOs with five post lockdown tips
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    Five CMOs with five post lockdown tips

    WFA

    Leading global marketers share five back-to-school tips with WFA’s Better Marketing Pod with David Wheldon

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  14. WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson
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    Advertising & policyBrand purposeBrand reputationInclusive marketingDigital media transformation

    WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson

    WFA

    WFA podcast host, David Wheldon, speaks with the inimitable marketing professor and industry commentator, Mark Ritson.

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  15. WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight
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    WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight

    Camelia Cristache

    WFA podcast host, David Wheldon, speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc.

    Read more about "WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight"
  16. WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
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    WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams

    WFA

    WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.

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  17. WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard
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    WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard

    WFA

    WFA Podcast host, David Wheldon, speaks with Ivan Pollard, Senior VP and Global CMO, General Mills.

    Read more about "WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard"
  18. WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
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    Advertising & policyMarketing technologyInclusive marketingDigital media transformationMarketing capabilitiesMarketing technology

    WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet

    WFA

    WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer

    Read more about "WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet"
  19. WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar
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    Marketing technologyMarketing technology

    WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar

    WFA

    David Wheldon speaks with Raja Rajamannar, CMO at Mastercard and WFA President.

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  20. WFA Better Marketing Pod Ep 3: In conversation with Sir Martin Sorrell
    Expert opinionVideo

    WFA Better Marketing Pod Ep 3: In conversation with Sir Martin Sorrell

    WFA

    David Wheldon speaks with Sir Martin Sorrell

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  21. WFA Better Marketing Pod Ep. 2: Marketing in times of Covid
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    Advertising & policyBrand purposeInclusive marketing

    WFA Better Marketing Pod Ep. 2: Marketing in times of Covid

    WFA

    David Wheldon speaks to Karmarama’s Jon Wilkins and Contagious’ Paul Kemp-Robertson

    Read more about "WFA Better Marketing Pod Ep. 2: Marketing in times of Covid"