Posts about Case studies

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Addressing the stigma around mental health
    Case studies
    Inclusive marketing

    Addressing the stigma around mental health

    WFA

    In 2021, Publicis Groupe rebranded Personal Leave as Wellbeing Leave, in recognition that when people get sick, it can be for physical or mental health reasons.

    Read more about "Addressing the stigma around mental health"
  2. Empowering people to be LGBTQ+ allies and role models
    Case studies

    Empowering people to be LGBTQ+ allies and role models

    WFA

    Reach out to LGBTQ+ industry advocacy organisations, such as GLAAD (USA) and Outvertising (UK), which offer employer resources and training, including Ally and Role Model training.

    Read more about "Empowering people to be LGBTQ+ allies and role models"
  3. Creating programmes dedicated to specific ethnic minorities
    Case studies

    Creating programmes dedicated to specific ethnic minorities

    WFA

    Sodexo Canada has been recognized by the Canadian Council for Aboriginal Business (CCAB) as a certified Progressive Aboriginal Relations (PAR) program company.

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  4. Educating all on racial inequity and bias
    Case studies

    Educating all on racial inequity and bias

    WFA

    Walmart US works with the Racial Equity Institute (REI) to offer training that examines the history of race in America as well as systemic racial inequity in its institutional and structural forms.

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  5. Supporting back-to-work ‘returners’
    Case studies
    Inclusive marketing

    Supporting back-to-work ‘returners’

    WFA

    The Diageo-supported #CreativeComeback programme sets the standard for global talent regeneration.

    Read more about "Supporting back-to-work ‘returners’"
  6. Supporting employees balance work and life responsibilities
    Case studies
    Inclusive marketing

    Supporting employees balance work and life responsibilities

    WFA

    Kellogg’s Work + Family Hub provides a one-stop-shop to help support employees balance work and life responsibilities, particularly caretaking duties at all life stages.

    Read more about "Supporting employees balance work and life responsibilities"
  7. Adopting policies that benefit all caregivers
    Case studies
    Inclusive marketing

    Adopting policies that benefit all caregivers

    WFA

    Companies should think of adopting policies that benefit parents and employees providing care to aging or sick relatives alike.

    Read more about "Adopting policies that benefit all caregivers"
  8. Making DEI a top area of focus
    Case studies
    Inclusive marketing

    Making DEI a top area of focus

    WFA

    To stand any chance of fighting inequality through inclusive business and branding, we need leaders who will drive ED&I strategies and demonstrate personal passion and accountability. At Unilever this is recognised as part of the company culture, with CEO Alan Jope driving Equity, Diversity & Inclusion as one of the top three strategic focus areas for the business.  

    Read more about "Making DEI a top area of focus"
  9. Setting up country-specific ERGs
    Case studies
    Inclusive marketing

    Setting up country-specific ERGs

    WFA

    It's challenging and isolating to be the 'only person like you' in a company, and Employees Resource Groups can provide invaluable support.

    Read more about "Setting up country-specific ERGs"
  10. Case study | L'Oréal: Transformation
    Case studies
    Advertising & policyInclusive marketing

    Case study | L'Oréal: Transformation

    Contagious I/O

    Haircare brand L'Oréal creates safe spaces for transgender community in Puerto Rico through network of salons.

    This article was originally published in Contagious I/O on 27 April 2022

    Read more about "Case study | L'Oréal: Transformation"
  11. Case study | Xbox: Therapeutic Play
    Case studies
    Advertising & policyInclusive marketing

    Case study | Xbox: Therapeutic Play

    Contagious I/O

    Games console manufacturer promotes hospital gaming initiative through a documentary that connects two people with the same rare hereditary disorder.

    This article was originally published in Contagious I/O on 11 April 2022

    Read more about "Case study | Xbox: Therapeutic Play"
  12. Case study | Pilsen Callao: E-nterpreters
    Case studies
    Advertising & policyInclusive marketing

    Case study | Pilsen Callao: E-nterpreters

    Contagious I/O

    Peruvian beer brand develops gaming tool to convert voice calls into sign language to ensure deaf and hard of hearing players don’t get left out of the conversation

    This article was originally published in Contagious on 9 April 2022

    Read more about "Case study | Pilsen Callao: E-nterpreters"
  13. Media Forum meeting overview – Improving your inventory media (March 2022)
    Case studies
    Agency managementMarketing effectivenessValue of advertising

    Media Forum meeting overview – Improving your inventory media (March 2022)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022

    Read more about "Media Forum meeting overview – Improving your inventory media (March 2022)"
  14. Media Forum Meeting Overview (19th January 2022)
    BenchmarkEvent reportsCase studies

    Media Forum Meeting Overview (19th January 2022)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on 19th January 2022.

    Read more about "Media Forum Meeting Overview (19th January 2022)"
  15. Insight & Strategy: Don’t Ever Leave Me
    Case studies

    Insight & Strategy: Don’t Ever Leave Me

    Contagious I/O

    Why Lacta, Greece’s top chocolate brand, subverted its messaging around love to deliver a domestic violence awareness campaign – resulting in 1 million organic views on YouTube

    This article was originally published in Contagious I/O on 9 December 2021

    Read more about "Insight & Strategy: Don’t Ever Leave Me"
  16. Insight & Strategy: Real Birth Announcements
    Case studies
    Inclusive marketing

    Insight & Strategy: Real Birth Announcements

    Contagious I/O

    Why Frida Mom launched in the UK by exposing the truth behind childbirth and postpartum care with a bold and provocative integrated campaign

    This article was originally published in Contagious I/O on 13 December 2021

    Read more about "Insight & Strategy: Real Birth Announcements"
  17. Insight & Strategy: #TheMassiveOvershare and #LoveBeatsLikes
    Case studies

    Insight & Strategy: #TheMassiveOvershare and #LoveBeatsLikes

    Contagious I/O

    How Maltesers sparked conversation and united women through laughter to destigmatise maternal mental health

    This article was originally published in Contagious I/O on 15 December 2021

    Read more about "Insight & Strategy: #TheMassiveOvershare and #LoveBeatsLikes"
  18. Case study| Cadbury Celebrations: #MyFirstRakhi
    Case studies
    Advertising & policyInclusive marketing

    Case study| Cadbury Celebrations: #MyFirstRakhi

    Contagious I/O

    Chocolate brand celebrates Hindu festival by gifting the sense of touch to children with upper limb differences.

    This article was originally published in Contagious I/O on 20 August 2021

    Read more about "Case study| Cadbury Celebrations: #MyFirstRakhi"
  19. Insight & Strategy | Chanel 4: Super. Human.
    Case studies
    Advertising & policyInclusive marketing

    Insight & Strategy | Chanel 4: Super. Human.

    Contagious I/O

    How a UK broadcaster evolved its creative platform to challenge perceptions about disability and promote its Paralympics coverage

    This article was originally published in Contagious I/O on 3 September 2021

    Read more about "Insight & Strategy | Chanel 4: Super. Human."
  20. Insight & Strategy: Naming the Invisible by Digital Birth Registration
    Case studies
    Advertising & policyInclusive marketing

    Insight & Strategy: Naming the Invisible by Digital Birth Registration

    Contagious I/O

    How a telco proved the power of connectivity by registering undocumented children in Pakistan

    This article was originally published in Contagious I/O on 4 October 2021

    Read more about "Insight & Strategy: Naming the Invisible by Digital Birth Registration"
  21. Case study | Banco Pichicha: The Unseen Players
    Case studies
    Advertising & policyInclusive marketing

    Case study | Banco Pichicha: The Unseen Players

    Contagious I/O

    Ecuadorian bank Banco Pichicha promotes gender equality in football by staging a match with ‘invisible’ players

    This article was originally published in Contagious I/O on 23 September 2021

    Read more about "Case study | Banco Pichicha: The Unseen Players"