Media Forum Meeting Overview (19th January 2022)

On the Agenda:

“Two years of digital transformation in just two months”

Nick Broomfield (Global Client Director, Transformation Consulting at Dentsu international) presented key findings and insights from a new co-authored WFA & Dentsu SCHEMA eCommerce report.

Global media & eCommerce: Increasing integration

Meghan Signalness (Global Head of Media, Personal Health at Philips) and Katja Sizova (Digital Marketing & E Commerce Tribe Leader, Consumer at Philips) shared some background as to how they’ve grown their eComm marketing team while increasing integration with the global media function.