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Advertising & policyDigital policyPAG Meeting Overview (June 2024)
Read more about "PAG Meeting Overview (June 2024)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 11 June 2024
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Digital policyMarketing technologyAIMarketing technologyThis month in AI: new tools, content labelling, voice cloning and licensing deals
Read more about "This month in AI: new tools, content labelling, voice cloning and licensing deals"In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging. WFA’s monthly update serves as your one-stop round up of the most important developments impacting your use of AI, to help you stay informed of the forces transforming the marketing industry today.
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Advertising & policyDigital policyAIAI Community meeting overview (April 2024)
Read more about "AI Community meeting overview (April 2024)"Overview of the AI Community meeting held remotely on 24 April 2024.
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Digital policyAI
This month in AI: brands say no to agencies, paid AI search, new regulations and the rise of AI influencers
Read more about "This month in AI: brands say no to agencies, paid AI search, new regulations and the rise of AI influencers"In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging. As AI transforms the marketing industry at an unprecedented rate, staying informed has never been more important. That’s why I am launching WFA’s monthly AI update, serving as your one-stop round up of the most important developments impacting your use of AI.
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Advertising & policyDigital policyThe DSA implementation and enforcement tracker
Read more about "The DSA implementation and enforcement tracker"A tracker of the implementation measures taken by key online platforms to meet the advertising-related obligations in the EU’s Digital Services Act, and of the enforcement cases of relevance to advertisers.
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Advertising & policyDigital policyPrivacy & tech
TPA Taskforce overview (April 2024)
Read more about "TPA Taskforce overview (April 2024)"Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 4 April 2024
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Advertising & policyDigital policyPrivacy & techDGX meeting overview (March 2024)
Read more about "DGX meeting overview (March 2024)"Overview of the Digital Governance Exchange meeting held in London on 14 March 2024.
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Advertising & policyDigital policyPAG Meeting Overview (February 2024)
Read more about "PAG Meeting Overview (February 2024)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 20 February 2024
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Advertising & policyDigital policyGDPR
WFA Submission – 2nd report on the application of the GDPR
Read more about "WFA Submission – 2nd report on the application of the GDPR"WFA’s submission to the European Commission 2024 report on the application of the General Data Protection Regulation (GDPR)
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Advertising & policyDigital policyUnpacking the Digital Services Act: A Q&A session with Google
Read more about "Unpacking the Digital Services Act: A Q&A session with Google"A Q&A session to understand how Google is implementing the Digital Services Act and how it will impact advertising on its services.
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Advertising & policyDigital policyPrivacy & techDGX meeting overview (November 2023)
Read more about "DGX meeting overview (November 2023)"Overview of the Digital Governance Exchange meeting held remotely on 30 November 2023.
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Advertising & policyDigital policyWFA position paper on DMA implementation
Read more about "WFA position paper on DMA implementation"WFA developed a position paper on the implementation of the DMA provisions on transparency in advertising performance measurement (Article 6.8)
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Advertising & policyDigital policyPAG Meeting Overview (November 2023)
Read more about "PAG Meeting Overview (November 2023)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 28 November 2023.
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Advertising & policyDigital policyAIData Ethics Workshop: Generative AI
Read more about "Data Ethics Workshop: Generative AI"WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in Practice.
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Advertising & policyDigital policyUnpacking the Digital Services Act: A Q&A session with TikTok
Read more about "Unpacking the Digital Services Act: A Q&A session with TikTok"A Q&A session to understand how TikTok is implementing the Digital Services Act and how it will impact advertising on its services.
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Advertising & policyDigital policyPrivacy & techBehavioural advertising practices in Europe by Meta
Read more about "Behavioural advertising practices in Europe by Meta"A detailed overview of recent developments concerning Meta’s behavioural advertising practices in Europe
Last update: December 2024
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Advertising & policyDigital policyPrivacy & techUnpacking the Digital Services Act: A Q&A session with Meta
Read more about "Unpacking the Digital Services Act: A Q&A session with Meta"A Q&A session to understand how Meta is implementing the Digital Services Act and how it will impact advertising on its services.
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Advertising & policyDigital policyPrivacy & techDGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI
Read more about "DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI"A WFA benchmark on the deprecation of third-party cookies and Meta’s Conversion API (CAPI).
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Digital policy
The Digital Services Act: changing the rules of the (advertising) game?
Read more about "The Digital Services Act: changing the rules of the (advertising) game?"At the end of August, big tech platforms were called to lay their cards on the table. This was the deadline by which they needed to comply with the EU’s Digital Services Act (DSA), a law aimed at protecting consumers from illegal content and regulating advertising online.
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Digital policyPrivacy & techDGX meeting overview (September 2023, New York)
Read more about "DGX meeting overview (September 2023, New York)"Overview of the Digital Governance Exchange (DGX) meeting held in person on 27 September 2023
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Digital policyRecap of the WFA Webinar ‘Navigating the Pixel Pressure'
Read more about "Recap of the WFA Webinar ‘Navigating the Pixel Pressure'"Over recent months there has been mounting pressure on the use of tracking pixels and third party tags for behavioural advertising over privacy concerns. Enforcement action has demonstrated the growing scrutiny over how this technology collects, shares and potentially leaks personal data with third parties, and how it fuels an advertising model based on the ‘intrusive’ monitoring of individuals.
