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Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin, Vice-President, Global Media at Beam Suntory, and WFA’s Global Diversity Ambassador.
A WFA session around how to embed true representation across the entire marketing process
Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's why brands need to understand what makes consumers happy and how they can adhere to and implement the values and initiatives that spark this sentiment.
Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential prerequisite for sustainable growth.
Charter defines set of universal requirements for global organisations to improve their employees’ lived experiences
Resource provides “ideas to steal” from successful initiatives that companies can adopt
Sodexo Canada has been recognized by the Canadian Council for Aboriginal Business (CCAB) as a certified Progressive Aboriginal Relations (PAR) program company.
Walmart US works with the Racial Equity Institute (REI) to offer training that examines the history of race in America as well as systemic racial inequity in its institutional and structural forms.
Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022
The report shows how audiences demand more of the media and entertainment industry in terms of diversity, equity and inclusion (DE&I) and will reward progress with trust and loyalty.
New framework details potential issues and opportunities in key areas
The guide has been developed by the European Association of Communication Agencies (EACA)
The second Beyond Gender report offers valuable insight on intersectionality in advertising, supporting the Unstereotype Alliance's goal of eradicating harmful stereotypes from advertising and media.
Advertising can be a force for good that promotes change towards a more diverse and inclusive world. To help marketeers in this effort, UNICEF presented their "Promoting diversity and inclusion in advertising" playbook.
Most common forms of discrimination globally were reported on the basis of age and family status
Women and ethnic minorities in the marketing industry report poorer lived experiences than men and ethnic majorities
But marketing still outperforms many other industries globally on DEI
Search engine introduces feature to help black-owned businesses by making them more searchable
This article was originally published in Contagious I/O on 2 June 2021
More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the marketing industry. WFA’s Camelia Cristache and Will Gilroy explain the size and importance of the initiative.
A new UK cross-industry initiative to improve the representation of Black people in marketing.
Create meaningful change by re-evaluating your own practices and taking action today. BRiM provides actionable advice to help anyone, no matter their level, improve the representation of Black people in marketing.
Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and inclusion.
Smooth words and engagement from the ad industry still need to be translated into real action, argues Belinda Smith, CEO Americas, m/SIX and WFA Global Diversity Ambassador.
A Unicef-Geena Davis Institute for Gender in Media analysis of gender representation in 1,000 most viewed advertisements in India on TV and YouTube during 2019
FMCG giant spurs brands to be more inclusive by funding diverse casting costs
This article was originally published in Contagious I/O on 26 March 2021