Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
Spotlight: How do you translate happiness into brand success?
Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's why brands need to understand what makes consumers happy and how they can adhere to and implement the values and initiatives that spark this sentiment.
Article details
-
WFA
Video
6 October 2022
Share this post
This content is exclusively available to WFA members. Not sure if your company is a member? Click here. Interested in membership? We'd love to discuss.
Article details
-
WFA
Video
6 October 2022
