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Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    WFA position paper on the EU Digital Services Act
    Advertising & policyDigital policy

    WFA position paper on the EU Digital Services Act

    WFA’s position paper on the Digital Services Act, a proposed legislation aimed at tackling illegal content online and promoting online advertising transparency which is currently under discussion in Brussels.

    Read more about "WFA position paper on the EU Digital Services Act"
  2.    WFA responses to EU consultation on transparency in sponsored political content
    Advertising & policyDigital policy

    WFA responses to EU consultation on transparency in sponsored political content

    WFA responses to the EU Consultation on transparency in sponsored political content.

    Read more about "WFA responses to EU consultation on transparency in sponsored political content"
  3.    EU ePrivacy Regulation: WFA briefing, February 2021
    Advertising & policyDigital policyGDPR

    EU ePrivacy Regulation: WFA briefing, February 2021

    WFA has prepared an overview of latest developments and next steps on the ePrivacy Regulation

    Read more about "EU ePrivacy Regulation: WFA briefing, February 2021"
  4.    ePrivacy task force meeting overview (March 2021)
    Advertising & policyDigital policyGDPR

    ePrivacy task force meeting overview (March 2021)

    Meeting materials for WFA members from the PAG ePrivacy task force meeting on 4 March 2021

    Read more about "ePrivacy task force meeting overview (March 2021)"
  5.    PAG Meeting Overview (February 2021)
    Advertising & policyDigital policy

    PAG Meeting Overview (February 2021)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 February 2021.

    Read more about "PAG Meeting Overview (February 2021)"
  6.    RAC Programme Meeting Overview (February 2021)
    Advertising & policy

    RAC Programme Meeting Overview (February 2021)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 10 February 2021.

    Read more about "RAC Programme Meeting Overview (February 2021)"
  7.    Q&A Session: EU Collective Redress – what impact on advertisers?
    Advertising & policy

    Q&A Session: EU Collective Redress – what impact on advertisers?

    A Q&A session with the European Commission Directorate General Justice and Consumers

    Read more about "Q&A Session: EU Collective Redress – what impact on advertisers?"
  8.    WFA amendment suggestions on EU ePrivacy Regulation
    Advertising & policyDigital policy

    WFA amendment suggestions on EU ePrivacy Regulation

    These are WFA’s amendment suggestions on the revision of the EU ePrivacy Directive.

    Read more about "WFA amendment suggestions on EU ePrivacy Regulation"
  9.    DSA Task Force Meeting Overview (January 2021)
    Advertising & policyDigital policy

    DSA Task Force Meeting Overview (January 2021)

    The WFA DSA Task Force met on 12 January 2021 to discuss the Digital Services Act and Digital Markets Act.

    Read more about "DSA Task Force Meeting Overview (January 2021)"
  10.    DGX meeting with Google, 15 December 2020
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting with Google, 15 December 2020

    In this session, WFA members discussed GDPR compliance and data protection responsibilities with Google.

    Read more about "DGX meeting with Google, 15 December 2020"
  11.    Position Paper on EU ePrivacy Regulation
    Advertising & policyDigital policy

    Position Paper on EU ePrivacy Regulation

    This is WFA’s position on the revision of the EU ePrivacy Directive.

    Read more about "Position Paper on EU ePrivacy Regulation"
  12.    Webinar: 10 trends shaping food marketing regulation in 2020

    Webinar: 10 trends shaping food marketing regulation in 2020

    A closer look at the latest regulatory trends to restrict food and beverage marketing as a response to the global obesity challenge

    Read more about "Webinar: 10 trends shaping food marketing regulation in 2020"
  13.    European Commission plans to tackle green claims in advertising
    Advertising & policySustainability

    European Commission plans to tackle green claims in advertising

    An overview of WFA’s outreach on the European Commission’s green claims initiative.

    Read more about "European Commission plans to tackle green claims in advertising"
  14.    DGX meeting with Facebook, 16 November 2020
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting with Facebook, 16 November 2020

    In this session, WFA members discussed GDPR compliance with Facebook.

    Read more about "DGX meeting with Facebook, 16 November 2020"
  15.    RAC Programme Meeting Overview (November 2020)
    Advertising & policyDigital policy

    RAC Programme Meeting Overview (November 2020)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 18 November 2020.

    Read more about "RAC Programme Meeting Overview (November 2020)"
  16.    DGX meeting overview: Competition and digital advertising (October 2020)
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview: Competition and digital advertising (October 2020)

    Overview of the special Digital Governance Exchange (DGX) session on competition and digital advertising held remotely on 30 October, 2020.

    Read more about "DGX meeting overview: Competition and digital advertising (October 2020)"
  17.    DGX meeting overview (October 2020)
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (October 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 21 October, 2020

    Read more about "DGX meeting overview (October 2020)"
  18.    DSA task force Meeting Overview (October 2020)
    Advertising & policyDigital policy

    DSA task force Meeting Overview (October 2020)

    The WFA DSA task force met on 12 October 2020 to discuss the Digital Services Act.

    Read more about "DSA task force Meeting Overview (October 2020)"
  19.    Webinar: The Economist presents The World in 2021
    Advertising & policyDigital policyMarketing strategyMarketing strategy

    Webinar: The Economist presents The World in 2021

    The Economist’s predictive look to the year ahead. Tom Standage shares key insights from the upcoming The Economist report this November

    Read more about "Webinar: The Economist presents The World in 2021"
  20.    DGX Benchmark: EU-US Data Transfers
    Advertising & policyDigital policyPrivacy & tech

    DGX Benchmark: EU-US Data Transfers

    This WFA member benchmark covers member experiences regarding data transfers between the EU and the US.

    Read more about "DGX Benchmark: EU-US Data Transfers"
  21.    EU Consultation on consumer policy: WFA responses and key messages
    Advertising & policySustainability

    EU Consultation on consumer policy: WFA responses and key messages

    This document outlines the key messages put forward by the WFA regarding the EU Commission's consultation on its “New Consumer Agenda”. 

    Read more about "EU Consultation on consumer policy: WFA responses and key messages"