Hear from Max Bleyleben, Managing Director & Chief Privacy Officer at SuperAwesome, on how the latest regulatory trends are transforming online marketing to children and younger audiences.

 WFA member benchmark on collection and notification policies for stakeholder data

The EU’s General Data Protection Regulation (GDPR) celebrates its first anniversary on May 25th, a natural moment to reflect on its impact.

Overview of the Digital Governance Exchange (DGX) meeting held on March 7th, 2019 in London

This peer research gathered perspectives from WFA members about Facebook Pixel and the EU’s General Data Protection Regulation (GDPR).

In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of data and technology, while also specifying how to overcome silos, close capability gaps, re-engineer processes and address other cultural issues. 

Since the GDPR came into effect earlier this year, new privacy laws have been emerging in many countries across the world looking to emulate the ‘GDPR standard’.

This one-pager provides a checklist of things to keep in mind when marketing to kids online, in line with the letter and the spirit of the GDPR.

Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.

This Data Protection Agreement (DPA) template for Advertisers has been drafted by Digital Decisions in collaboration with the World Federation of Advertisers (WFA) and Bond van Adverteerders (BVA | Association of Dutch Advertisers). This document can be used as an example Data Processing Agreement by Advertisers looking to update their contractual framework under the recently enforced and upcoming Data Protection and Privacy Regulations.