Posts about Insights

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Privacy Spotlight: India
    Video
    Privacy & tech

    Privacy Spotlight: India

    WFA

    An in-depth overview of recent privacy developments in India impacting brand advertisers.

    Read more about "Privacy Spotlight: India"
  2. Spotlight: An update on Google’s Privacy Sandbox
    Video
    Privacy & tech

    Spotlight: An update on Google’s Privacy Sandbox

    WFA

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.

    Read more about "Spotlight: An update on Google’s Privacy Sandbox"
  3. Event reports

    Insight Forum Meeting Overview (September 2023)

    WFA

    From Insights to Foresights

    Read more about "Insight Forum Meeting Overview (September 2023)"
  4. Spotlight: Spark more insights-driven decisions with generative AI
    Video
    Media & analytics

    Spotlight: Spark more insights-driven decisions with generative AI

    WFA

    Generative AI can’t make big decisions for you, but it can help you make better decisions.

    Read more about "Spotlight: Spark more insights-driven decisions with generative AI"
  5. Benchmark: Consumer Segmentation
    Benchmark

    Benchmark: Consumer Segmentation

    WFA

    This WFA member benchmark explored perspective on Consumer Segmentation among members of the Insight Forum

    Read more about "Benchmark: Consumer Segmentation"
  6. Benchmark: Brand Health Tracking Programmes
    Benchmark

    Benchmark: Brand Health Tracking Programmes

    WFA

    This WFA member benchmark explored perspective on Brand Health Tracking programmes among members of the Insight Forum

    Read more about "Benchmark: Brand Health Tracking Programmes"
  7. Benchmark: Consumer Data Platforms
    Benchmark

    Benchmark: Consumer Data Platforms

    WFA

    This WFA member benchmark explored perspective on Consumer Data Platforms usage among members of the Insight Forum

    Read more about "Benchmark: Consumer Data Platforms"
  8. Spotlight: Embracing the messiness of culture
    Video

    Spotlight: Embracing the messiness of culture

    WFA

    Culture is messy, misunderstood and hard to pin down. But its impact on marketing and communications is far too huge to ignore.

    Read more about "Spotlight: Embracing the messiness of culture"
  9. WFA Survey: A Closer Look at Data Clean Rooms
    Benchmark
    Advertising & policyMedia & analytics

    WFA Survey: A Closer Look at Data Clean Rooms

    WFA

    In recent years, online privacy concerns have prompted major web browsers to phase out support for third-party cookies.  As a result, advertisers have felt the need to seek alternative solutions for data-driven advertising and measurement, such as clean rooms, which offer a secure and privacy-compliant environment for data analysis and activation. 

    Read more about "WFA Survey: A Closer Look at Data Clean Rooms"
  10. WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies
    Event reports
    Cross-media measurementMarketing effectivenessMarketing structureMedia transformation

    WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies

    WFA

    Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023

    Read more about "WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies"
  11. Benchmark: Direct To Consumers Insights practice
    Benchmark

    Benchmark: Direct To Consumers Insights practice

    WFA

    This WFA member benchmark explored the Direct-to-Consumer Insights practices among members of the Insight Forum

    Read more about "Benchmark: Direct To Consumers Insights practice"
  12. WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
    Event reports
    Agency managementCross-media measurementMedia & analyticsMarketing structureCMO ForumDigital media transformation

    WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

    WFA

    Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023

    Read more about "WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation"
  13. WFA Benchmark: Media Ad Servers in a Constantly changing environment
    Benchmark
    Marketing technologyMarketing technology

    WFA Benchmark: Media Ad Servers in a Constantly changing environment

    WFA

    A WFA member wanted to know the most up-to-date Point of View from advertisers when it comes to ad servers in our constantly evolving industry.

    Read more about "WFA Benchmark: Media Ad Servers in a Constantly changing environment"
  14. Consumer Insights needs an inclusive approach too
    Expert opinion
    Media & analyticsInclusive marketing

    Consumer Insights needs an inclusive approach too

    Corinne Moy

    Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council Member of ESOMAR – the global insights community – explains.

    Read more about "Consumer Insights needs an inclusive approach too"
  15. Demystifying marketing effectiveness
    Expert opinion
    Marketing effectivenessMedia transformation

    Demystifying marketing effectiveness

    Gerry D'Angelo

    Measuring marketing effectiveness is becoming more important, and yet more challenging at the same time. Gerry D’Angelo, VP, Global Media at P&G, and Co-chair of WFA's Media Forum, explains how to resolve this tension.

    Read more about "Demystifying marketing effectiveness"
  16. Video
    Advertising & policy

    Webinar | Economist Impact presents The World Ahead: 2023

    WFA

    The Economist’s predictive look to the year ahead. In this hour-long Economist Impact and WFA webinar now available for replay, Tom Standage, deputy editor of The Economist, gives an exclusive insight into the top 10 topics of the The World Ahead: 2023 report.

    Read more about "Webinar | Economist Impact presents The World Ahead: 2023"
  17. Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
    Event reports
    Advertising & policyAgency managementInclusive marketing

    Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching

    WFA

    Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022

     

    Read more about "Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching"
  18. Ditch the metaverse FOMO
    Expert opinion
    Marketing technologyMarketing technology

    Ditch the metaverse FOMO

    Rob Foster

    Brands need to think twice before entering ‘the metaverse’. Rob Foster, senior consultant at The Observatory International, explains why strategy should be more important than fear of missing out.

    Read more about "Ditch the metaverse FOMO"
  19. WFA Benchmark: Web tracking in a cookieless world
    Benchmark
    Advertising & policyCross-media measurementMarketing effectivenessMarketing technologyMarketing technology

    WFA Benchmark: Web tracking in a cookieless world

    WFA

    A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their analytics platform (Adobe) is tracking fewer and fewer people as time goes on. This has made it harder for them to accurately report business results and optimize their campaigns.

    Read more about "WFA Benchmark: Web tracking in a cookieless world"
  20. WFA launches Global Marketer of the Year 2022
    Press releases
    Brand purposeBrand reputationCreativityGlobal Marketer of the YearMarketing effectivenessMarketing structureContent marketingMarketing capabilitiesMarketing operations

    WFA launches Global Marketer of the Year 2022

    WFA

    Partners with The Drum to celebrate global and regional marketers and the work they do to strengthen their brands and businesses

    New WFA Hall of Fame celebrates the work of all the marketers who have been shortlisted in the five previous rounds of the award

    Read more about "WFA launches Global Marketer of the Year 2022"
  21. Benchmark: Online communities and advisory boards
    Benchmark
    Marketing effectiveness

    Benchmark: Online communities and advisory boards

    WFA

    A member of the WFA Insight Forum is looking for partnering with agencies for online communities and advisory boards

    Read more about "Benchmark: Online communities and advisory boards"