This WFA member benchmark explored perspective on Consumer Data Platforms usage among members of the Insight Forum

Culture is messy, misunderstood and hard to pin down. But its impact on marketing and communications is far too huge to ignore.

This WFA member benchmark explored the Direct-to-Consumer Insights practices among members of the Insight Forum

Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's why brands need to understand what makes consumers happy and how they can adhere to and implement the values and initiatives that spark this sentiment.

Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential prerequisite for sustainable growth.

A member of the WFA Insight Forum is looking for partnering with agencies for online communities and advisory boards

A member of the WFA Insight Forum is looking to establish protocols for digital advertising testing, from identifying insights to developing/selecting winning content all the way to measuring the impact of the digital campaign. 

A member of the WFA Insight Forum requested information from the WFA network to gather perspectives from other WFA peers on agencies or partners that cover trends.

WFA member benchmark on Share of Voice vs Share of Market