GDPR will rip the ad ecosystem apart, and maybe that's what our industry needs, writes WFA Stephan Loerke.

Project Reconnect is WFA’s effort to develop a better understanding of what people want and expect from brands and help marketers better align marketing strategies and practices with people’s changing expectations and sensitivities.

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Stephan Loerke, WFA's CEO, looks back at 2017 and what it meant from a brand owners' perspective

The WFA marketing team share their predictions for what the next 12 months hold for brands.

This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of content users accessed online, their attitudes to data-driven advertising, and their willingness to pay for content as an alternative to advertising.

Global brands are improving their ability to brief for integrated communications but some familiar failings remain, according to a new survey from the WFA. The results indicate that while many advertisers have improved their briefing there is still work to do on lack of alignment, clarity and timing.

The first CMOFORUM of the year kicked off in Singapore in February.

In 2016 the concept of digital governance continued to grow in importance within many brands. Previously, good governance was perceived by many as the domain of the riskaverse ‘naysayers.’ now, it is being increasingly recognised as a key enabler of progress, allowing companies to embrace technologies more rapidly.

RAC now brings together over 900 people globally who have a direct stake in the sensitive issue of marketing and children. The network is almost 400 strong in Europe, over 150 of whom came to our quarterly meetings in Brussels to address the issues of highest priority to brand owners.