Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 23 May 2023.

Responsible Marketing Frameworks are becoming increasingly critical for brands. WFA ran a survey during the beginning of 2023 to broader understand the composition of these frameworks, some of their weaknesses and areas for potential collaboration across teams. 

WFA-EU Pledge position on the EU Sustainable Food Systems ramework innitiative

WFA has developed a guide to shed light on some of the remaining questions on the EU’s Digital Services Act (DSA) and Digital Markets Act (DMA), as the implementation process of the new rules begins.

In November, the European Commission launched a public consultation as part of its ‘fitness check’ of EU consumer laws, seeking to assess whether current rules ensure a high level of consumer protection in the digital age.

Struggling to breakdown how the EU’s legislation on environmental claims will impact advertisers? WFA has developed a briefing on the EU’s plans to regulate green claims which outlines the key provisions relevant for advertisers. For more in-depth resources for policy professionals, please see below:

Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 6 December 2022

WFA has developed a briefing on the EU regulation on the transparency and targeting of political advertising that outlines key provisions relevant for advertisers.

Gabrielle Robitaille, WFA's Senior Digital Policy Manager, explains why the WFA supports the European Union’s Digital Services Act and Digital Markets Act.