Posts about Self-regulation

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

RSS Feed
  1. Platforms and transparency
    Expert opinion

    Platforms and transparency

    Stephan Loerke

    The digital platforms cannot be members of the WFA but we do work with them when it delivers benefits to brands and society. CEO Stephan Loerke explains how and where that happens.

    Read more about "Platforms and transparency"
  2. Google’s restrictions on food marketing to minors
    Report
    Advertising & policy

    Google’s restrictions on food marketing to minors

    WFA

    An overview of Google’s new food marketing policies and a comparative overview of Google’s nutrition criteria versus the EU Pledge nutrition criteria.

    Read more about "Google’s restrictions on food marketing to minors"
  3. EU Consultation on consumer policy: WFA responses and key messages
    Report
    Advertising & policySustainability

    EU Consultation on consumer policy: WFA responses and key messages

    WFA

    This document outlines the key messages put forward by the WFA regarding the EU Commission's consultation on its “New Consumer Agenda”. 

    Read more about "EU Consultation on consumer policy: WFA responses and key messages"
  4. Webinar: The EU Pledge - a practical guide for marketers
    Video
    Advertising & policyDigital policy

    Webinar: The EU Pledge - a practical guide for marketers

    WFA

    The EU Pledge is a voluntary initiative by leading food and beverage companies to change the way they advertise to children.

    Read more about "Webinar: The EU Pledge - a practical guide for marketers"
  5. WFA position on data and privacy
    Briefings & position papers
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    WFA position on data and privacy

    WFA

    This position paper outlines WFA's vision regarding data and privacy.

    Read more about "WFA position on data and privacy"
  6. How-to guides for responsible alcohol marketing on social media
    Guides & templates
    Advertising & policy

    How-to guides for responsible alcohol marketing on social media

    WFA

    Alcohol beverage producers have developed a checklist of five key elements designed to help ensure minors’ social media experience is free from alcohol ads.

    Read more about "How-to guides for responsible alcohol marketing on social media"
  7. Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol
    Video
    Advertising & policy

    Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol

    WFA

    The Responsible Marketing Pact (RMP) aims to reduce minors’ exposure to alcohol marketing, limit the appeal of alcohol marketing to minors, and strive to ensure minors’ social media experience is free from alcohol ads.

    Read more about "Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol"
  8. Alcohol Marketing: literature review
    Report
    Advertising & policy

    Alcohol Marketing: literature review

    WFA

    A review of academic evidence on the effect of alcohol marketing on youth choices, preferences, and behaviours

    Read more about "Alcohol Marketing: literature review"
  9. RAC Programme Meeting Overview (February 2020)
    Event reports
    Advertising & policyDigital policyInclusive marketing

    RAC Programme Meeting Overview (February 2020)

    WFA

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on 19 February in Brussels.

    Read more about "RAC Programme Meeting Overview (February 2020)"
  10. PAG Meeting Overview (November 2019, Brussels)
    Event reports
    Advertising & policyDigital policyInclusive marketing

    PAG Meeting Overview (November 2019, Brussels)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on November 26, 2019 in Brussels.

    Read more about "PAG Meeting Overview (November 2019, Brussels)"
  11. Webinar: Regulatory pressures on food and beverage marketing around the globe
    Video
    Advertising & policyTrends & forecasts

    Webinar: Regulatory pressures on food and beverage marketing around the globe

    WFA

    This webinar covers regulatory trends that may fundamentally restrict food and beverage companies’ longer term ability to connect with consumers in key markets around the globe.

    Read more about "Webinar: Regulatory pressures on food and beverage marketing around the globe"
  12. DGX meeting overview (November 2019)
    Event reports
    Advertising & policyDigital policyAd techData governancePrivacy & techGDPR

    DGX meeting overview (November 2019)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held on 14 November, 2019 in London.

    Read more about "DGX meeting overview (November 2019)"
  13. Annual Report 2018
    Report
    Advertising & policyDigital policyMedia & analyticsCMO Forum

    Annual Report 2018

    WFA

    WFA's annual report with marketing, policy and event highlights from 2018.

    Read more about "Annual Report 2018"
  14. WFA position on online HFSS ad ban (New Deal for Consumers)
    Briefings & position papers
    Advertising & policy

    WFA position on online HFSS ad ban (New Deal for Consumers)

    WFA

    WFA key message on the proposed amendments to the Unfair Commercial Practices Directive (UCPD), including a ban on online advertising of ‘unhealthy’ foods to children. 

    Read more about "WFA position on online HFSS ad ban (New Deal for Consumers)"
  15. EASA Digital Blue Book (2017)

    EASA Digital Blue Book (2017)

    EASA

     

    Read more about "EASA Digital Blue Book (2017)"
  16. EU Pledge Factsheet 2017
    Report
    Advertising & policy

    EU Pledge Factsheet 2017

    WFA, EU Pledge

    The EU Pledge is a commitment by leading food & beverage companies to the European Commission’s Platform for Action on Diet, Physical Activity and Health, supported by the World Federation of Advertisers (WFA).

    Log in to view the 2017 Factsheet.

    Read more about "EU Pledge Factsheet 2017"
  17. EU Pledge Annual Reports
    Report
    Advertising & policy

    EU Pledge Annual Reports

    WFA

    In line with the Terms of Reference of the EU Platform for Action on Diet, Physical Activity and Health, EU Pledge signatories are required to monitor and report on the implementation of their commitments. EU Pledge member companies have committed to carry out independent, third-party compliance monitoring of the two central EU Pledge commitments every year in a representative sample of EU Member States.

    To view the annual reports please log in to your account.

    Read more about "EU Pledge Annual Reports"
  18. Advertising standards toolkit for the promotion of effective self-regulation
    Guides & templates
    Advertising & policyValue of advertising

    Advertising standards toolkit for the promotion of effective self-regulation

    WFA

    Multiple countries worldwide, including China, Vietnam and Cambodia are reviewing their regulatory frameworks for advertising. There is no global one-size-fits-all approach to advertising standards; every country will craft a regulatory framework according to domestic legal and cultural specificities. But the core components for effective and responsible advertising standards remain the same. 

    This toolkit makes the case for advertising self-regulation, identifying the core building blocks drawing on case studies from Brazil, India and the Philippines.

    Member-only content, please log in to view this toolkit.

    Read more about "Advertising standards toolkit for the promotion of effective self-regulation"
  19. APEC Advertising Standards Conference
    Event reports

    APEC Advertising Standards Conference

    WFA

     

    Read more about "APEC Advertising Standards Conference"
  20. Webinar: Better Ads Standards, the industry response to adblocking
    Video
    Advertising & policyDigital policy

    Webinar: Better Ads Standards, the industry response to adblocking

    WFA, Coalition for Better Ads

    In this webinar, the Coalition for Better Ads will present the Better Ads Standards and the Coalition’s journey.

    Read more about "Webinar: Better Ads Standards, the industry response to adblocking"
  21. Webinar: AVMSD revision
    Video
    Advertising & policy

    Webinar: AVMSD revision

    WFA

    Everything you need to know about the revision of the EU AVMS Directive from the marketers' perspective

    Read more about "Webinar: AVMSD revision"