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EasyJet (France, Press Ad)
Read more about "EasyJet (France, Press Ad)"EasyJet’s claim in a French press ad that it doesn’t “teach lessons, we offset our emissions" and "From 2019 we are offsetting our carbon emissions from the fuel used on all our flights by supporting environmental projects” attracted a complaint. Find out if the message was in line with the country’s advertising standards here.
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LAVAZZA (France, Billboard poster)
Read more about "LAVAZZA (France, Billboard poster)"A visual in an ad for coffee brand Lavazza attracted a complaint to the Jury for Advertising Ethics as it appeared to suggest that drinking the brand would aid planet protection. Their verdict is here.
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Rock Gas Wellington (New Zealand, Sponsored Facebook post)
Read more about "Rock Gas Wellington (New Zealand, Sponsored Facebook post)"Rock Gas Wellington’s Facebook post states that "LPG is a fantastic fuel for heating and cooking and offers lower carbon emissions than other energy options.” The ASA had to assess whether this was true, what did they decide?
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Firstgas Group (New Zealand, Television and YouTube)
Read more about "Firstgas Group (New Zealand, Television and YouTube)"An Audiovisual ad in New Zealand featured a controversial voiceover for Firstgas Group. The claim that the company is ‘ensuring our gas is going zero carbon’ attracted complaints arguing that this was not yet possible. Were they right?
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MSC CRUISES (Belgium, OOH)
Read more about "MSC CRUISES (Belgium, OOH)"A Belgian ad for MSC Cruises attracted a complaint from a consumer who took issue with the company’s claim to be 100% carbon-neutral. She argued that it was unacceptable greenwashing but did the regulator agree?
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Beech-Nut Nutrition Co. “Beech-Nut Baby Food” (USA, television, Internet)
Read more about "Beech-Nut Nutrition Co. “Beech-Nut Baby Food” (USA, television, Internet)"Beech-Nut Nutrition promoted its products via TV and online ads in the US, claiming that “glass is nature’s safest container” and that “Glass is the ultimate in sustainability”, find out if they were right to do so here.
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Safe Catch Tuna (USA, Amazon)
Read more about "Safe Catch Tuna (USA, Amazon)"Does this Amazon ad for ‘100% Sustainably Caught Tuna” from the US break the rules on green claims? -
Advertising & policyDigital media transformationMarketing capabilitiesMarketing operationsWFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field
Read more about "WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field"WFA podcast host, David Wheldon, speaks with Peter Field, CEO of Peter Field Consulting, and Karen Nelson-Field, CEO of Amplified Intelligence, about what marketers need to know about effectiveness and the attention economy.
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Advertising & policyDigital media transformationMarketing capabilitiesMarketing operationsWFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter
Read more about "WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter"WFA podcast host, David Wheldon, speaks with David Porter, former Unilever VP of Global Media and outgoing WFA VP for APAC, about the lessons he learnt from a decade of doing marketing in Asia.
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Advertising & policyBrand purposeBrand reputationDigital media transformationWFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty
Read more about "WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty"WFA podcast host, David Wheldon, speaks with ad legend Sir John Hegarty about the value of creativity, building iconic brands and the secret to making the perfect marmalade.
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Advertising & policyBrand purposeBrand reputationDigital media transformationWFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney
Read more about "WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney"WFA podcast host, David Wheldon, speaks with Folake Ani-Mumuney, Global Head of Marketing & Corporate Communications at First Bank of Nigeria, about why brands need to start focusing more on the African continent.
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Advertising & policyBrand purposeBrand reputationDigital media transformationWFA Better Marketing Pod Ep 10: On digital platforms and the cookieless world with “The Ad Contrarian” Bob Hoffman
Read more about "WFA Better Marketing Pod Ep 10: On digital platforms and the cookieless world with “The Ad Contrarian” Bob Hoffman"WFA podcast host, David Wheldon, speaks with “The Ad Contrarian”, Bob Hoffman.
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Advertising & policyDigital policySustainabilityWebinar | Economist Impact presents The World Ahead: 2022
Read more about "Webinar | Economist Impact presents The World Ahead: 2022"The Economist’s predictive look to the year ahead. Tom Standage shares an exclusive, first insight into the top 10 topics of the The World Ahead: 2022 report.
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Advertising & policyDigital policySustainabilityPAG Meeting Overview (June 2021)
Read more about "PAG Meeting Overview (June 2021)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 15 June 2021.
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Advertising & policyBrand purposeBrand reputationInclusive marketingDigital media transformationWFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson
Read more about "WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson"WFA podcast host, David Wheldon, speaks with the inimitable marketing professor and industry commentator, Mark Ritson.
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Advertising & policyDigital policyInclusive marketingSustainabilityPAG Meeting Overview (April 2021)
Read more about "PAG Meeting Overview (April 2021)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 27 April 2021.
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Advertising & policyBrand purposeBrand reputationMarketing structureInclusive marketingMarketing capabilitiesMarketing operationsWFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
Read more about "WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams"WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.
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Advertising & policyBrand purposeBrand reputationMarketing structureInclusive marketingMarketing capabilitiesMarketing operationsWFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard
Read more about "WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard"WFA Podcast host, David Wheldon, speaks with Ivan Pollard, Senior VP and Global CMO, General Mills.
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Advertising & policyDigital policyValue of advertisingInclusive marketing#BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?
Read more about "#BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?"A virtual event for anyone interested in how marketing can be a force for good
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Advertising & policyDigital policyPAG Meeting Overview (February 2021)
Read more about "PAG Meeting Overview (February 2021)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 February 2021.
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Advertising & policyMarketing technologyInclusive marketingDigital media transformationMarketing capabilitiesMarketing technologyWFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
Read more about "WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet"WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer
