Posts about Benchmark

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Survey on digital media auditing
    Benchmark
    Digital media transformation

    Survey on digital media auditing

    WFA

    Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being delivered by these companies

    Read more about "Survey on digital media auditing"
  2. Survey on digital recruitment agencies used by clients
    Benchmark
    Agency managementMarketing procurementMarketing capabilitiesMarketing procurement

    Survey on digital recruitment agencies used by clients

    WFA

    Survey to determine which agencies are used by clients to recruit senior digital analyst talent, in the UK and mainland Europe.

    Read more about "Survey on digital recruitment agencies used by clients"
  3. Survey on adserving management & payment
    Benchmark
    Agency management

    Survey on adserving management & payment

    WFA

    Survey on ad-server management, including the number of suppliers worked with globally and whether this is increasing or being consolidated.

    Read more about "Survey on adserving management & payment"
  4. Benchmark on Global digital marketing organisation/configuration
    Benchmark
    Marketing structureCMO ForumDigital media transformationMarketing organisation

    Benchmark on Global digital marketing organisation/configuration

    WFA

    This benchmark looks at how digital is structured within multinational companies, the global/regional/local models used as well as the strengths and opportunities associated with setting up a separate digital organisation.

    Read more about "Benchmark on Global digital marketing organisation/configuration"
  5. Benchmark on cost variation in rate cards
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on cost variation in rate cards

    WFA

    Benchmark on variation in costs from creative agencies in relation to project rate cards vs. retainer rate cards.

    Read more about "Benchmark on cost variation in rate cards"
  6. Survey Results: Transmedia and multiscreen marketing
    Benchmark
    CMO Forum

    Survey Results: Transmedia and multiscreen marketing

    WFA, MillwardBrown

    Contains results from an online survey amongst members of WFA’s IMC and Media Forums.

    Read more about "Survey Results: Transmedia and multiscreen marketing"
  7. Benchmark on sensory and behavioural marketing
    Benchmark
    Marketing strategyCMO ForumMarketing strategy

    Benchmark on sensory and behavioural marketing

    WFA

    Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation, recommended suppliers and major opportunities in this space.

    Read more about "Benchmark on sensory and behavioural marketing"
  8. Benchmark on splitting strategic media planning from buying
    Benchmark
    Agency managementMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Benchmark on splitting strategic media planning from buying

    WFA

    Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative agency and buying with a separate (media) agency. 

    Read more about "Benchmark on splitting strategic media planning from buying"
  9. Benchmark on health and safety compliance and media agency contracts
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on health and safety compliance and media agency contracts

    WFA

    Benchmark on whether clients have sight of the impact of health and safety compliance on media agency contracts.

    Read more about "Benchmark on health and safety compliance and media agency contracts"
  10. Survey on media management in the US
    Benchmark
    Marketing structureMarketing organisation

    Survey on media management in the US

    WFA

    Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media auditing and typical client-side resource levels.

    Read more about "Survey on media management in the US"
  11. Benchmark on working with digital asset management suppliers
    Benchmark
    Agency managementMarketing procurementMarketing technologyMarketing organisationMarketing procurementMarketing technology

    Benchmark on working with digital asset management suppliers

    WFA

    Benchmark on working with digital asset management suppliers and software providers who implement workflow management.

    Read more about "Benchmark on working with digital asset management suppliers"
  12. Survey on brand tracking
    Benchmark
    Media & analytics

    Survey on brand tracking

    WFA

    Survey looking at market research investment in brand tracking and consumer intelligence, survey sample size and methodology, pre-testing and planning.

    Read more about "Survey on brand tracking"
  13. Benchmark on creative and digital agency rates 2015
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on creative and digital agency rates 2015

    WFA

    Benchmark on average creative and digital agency rates across primary agency roles, covering major markets w/w.

    Read more about "Benchmark on creative and digital agency rates 2015"
  14. Benchmark on recommended experiential and event agencies
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on recommended experiential and event agencies

    WFA

    Benchmark on recommended experiential and event agencies with capabilities around mass sampling and total event management.

    Read more about "Benchmark on recommended experiential and event agencies"
  15. Benchmark on recommended ad production suppliers
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on recommended ad production suppliers

    WFA

    Benchmark on recommended ad production networks and production adaptation companies.

    Read more about "Benchmark on recommended ad production suppliers"
  16. Survey on sourcing events
    Benchmark
    Marketing procurementMarketing procurement

    Survey on sourcing events

    WFA

    Survey on how members source Events marketing suppliers, looking at procurement category coverage, average spend by supplier type and remuneration.

    Read more about "Survey on sourcing events"
  17. Survey on evolution of payment terms
    Benchmark
    Marketing procurementMarketing procurement

    Survey on evolution of payment terms

    WFA

    Survey on how payment terms, supplier financing and pre-payments vary by supplier type.

    Read more about "Survey on evolution of payment terms"
  18. Survey on sourcing PR
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Survey on sourcing PR

    WFA

    Survey on how members source Public Relations suppliers and agencies, the trends within the category and how investment is evolving.

    Read more about "Survey on sourcing PR"
  19. Survey on sourcing print suppliers
    Benchmark
    Marketing procurementMarketing procurement

    Survey on sourcing print suppliers

    WFA

    Survey on category management of Print - working with suppliers, regional print hub models, remunerations and use of print management companies.

    Read more about "Survey on sourcing print suppliers"