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Agency managementMarketing capabilitiesBenchmark: Boutique Creative Agencies in China
Read more about "Benchmark: Boutique Creative Agencies in China"Member benchmark on Boutique Creative Agencies in China
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Agency managementCMO ForumAgency Management Forum Overview (May 2021)
Read more about "Agency Management Forum Overview (May 2021)"Meeting overview and presentations from WFA’s Agency Management meeting on 19 May 2021, which took place remotely.
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Agency managementMarketing capabilitiesBenchmark: Creative Agencies in Japan with TVCM capabilities
Read more about "Benchmark: Creative Agencies in Japan with TVCM capabilities"Member benchmark on Creative Agencies in Japan with TVCM capabilities
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Agency managementMarketing procurementMarketing procurementDifferent Models when decoupling production
Read more about "Different Models when decoupling production"A brief definition guide on models when decoupling production.
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Agency managementAgency Family Tree: Global, APAC & China
Read more about "Agency Family Tree: Global, APAC & China"R3's Global Agency Family Tree shows the ownership structures of advertising agencies and their respective holding groups.
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Agency managementMarketing structureSustainabilityCMO ForumCMO Forum meeting overview (March 2021)
Read more about "CMO Forum meeting overview (March 2021)"Overview of the CMO Forum held remotely on March 9, 2021.
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Agency managementMarketing capabilitiesMedia transformationSpotlight: Brand Building in Uncertain Times
Read more about "Spotlight: Brand Building in Uncertain Times"The world as we know it has changed… what impact has this had on how brands are built today and what will this mean as we look ahead in 2021?
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Agency managementMarketing procurementMarketing procurementBusiness Intelligence / Data analytics for a strong agency management program
Read more about "Business Intelligence / Data analytics for a strong agency management program"
An e-book by our partners Decideware that looks at the importance & need for Business Intelligence / Data Analytics for a strong agency management program. -
Agency managementMarketing procurementMarketing procurementBenchmark: Global Category Management - Strategic ‘packaging’ design agency
Read more about "Benchmark: Global Category Management - Strategic ‘packaging’ design agency"Member benchmark on global category management of strategic ‘packaging’ design agency.
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Agency managementMarketing procurementMarketing procurementBenchmark: Agency scope of work (SOW) tools
Read more about "Benchmark: Agency scope of work (SOW) tools"WFA member benchmark survey on Scope of Work (SOW) tools.
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Agency managementMarketing strategyMarketing structureMarketing capabilitiesMarketing operationsMarketing strategySix partner predictions for 2021
Read more about "Six partner predictions for 2021"Six of WFA’s strategic partners share their views on what will define marketing for the year ahead
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Agency managementCMO ForumBenchmark: Agency collaboration
Read more about "Benchmark: Agency collaboration"WFA member survey on KPIs, success factors and challenges for agency collaboration.
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Agency managementMarketing procurementMarketing procurementSpotlight: The impact of the pandemic on the agency business
Read more about "Spotlight: The impact of the pandemic on the agency business"Structures, financial and predictions – what WFA members should watch out for.
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Agency managementMarketing procurementMarketing procurementSourcing Forum meeting overview (November 2020)
Read more about "Sourcing Forum meeting overview (November 2020)"Overview of the Sourcing Forum held remotely on November 18, 2020.
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Advertising & policyAgency managementInclusive marketingSourcing’s diversity power
Read more about "Sourcing’s diversity power"Marketing procurement can play a huge part in delivering a more diverse range of suppliers for brands and driving meaningful change. Laura Forcetti, Global Lead on Marketing Sourcing at the WFA, says the key is to take a human approach rather than purely rely on certifications and metrics.
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Agency managementMarketing procurementMarketing procurementSpotlight: Global Production - 2020 and beyond
Read more about "Spotlight: Global Production - 2020 and beyond"As global marketers and procurement experts are trying to navigate the rapidly changing production landscape, it is important for brands to consider what is happening in the creative industry that will affect the way we produce content on the short/mid/long term.
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Agency managementIn-housingMarketing structureCMO ForumMarketing operationsSpotlight: Global Trends in Creative In-Housing
Read more about "Spotlight: Global Trends in Creative In-Housing"The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having created an in-house model of some shape or form.
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Agency managementMarketing procurementMarketing procurementBenchmark: Global Category Management - Artwork & pre-press Packaging design
Read more about "Benchmark: Global Category Management - Artwork & pre-press Packaging design"This WFA member benchmark examines category management of packaging design, artwork (AW) and pre-press (PP).
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Agency managementIn-housingMarketing structureCMO ForumMarketing capabilities
Global Trends in Creative In-Housing
Read more about "Global Trends in Creative In-Housing"This study focuses on WFA members’ creative in-house agencies.
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Agency managementMarketing structureCMO Forum
CMO Forum meeting overview (July 2020)
Read more about "CMO Forum meeting overview (July 2020)"Overview of the CMO Forum held remotely on July 16, 2020.
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Agency managementMarketing structureCMO Forum
CMO Forum meeting overview (June 2020)
Read more about "CMO Forum meeting overview (June 2020)"Overview of the CMO Forum held remotely on June 3, 2020.
