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Spotlight: Brand Building in Uncertain Times
The world as we know it has changed… what impact has this had on how brands are built today and what will this mean as we look ahead in 2021?
Article details
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WFA
Video
25 February 2021
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In this first of a 2-part series on Brand Building, Pablo Gomez, Chief Digital Officer and Media Lead - Insights Division, Kantar NASEAP, and Irene Joshy, Regional Creative Head, Kantar Insights APAC will:
- share learnings from some of the best brand studies from 2020
- address the brand metrics that matter and
- talk to how Marketers can achieve maximum impact when it comes to brand building in uncertain times.
Presentation slides from the event can be downloaded at the end of this post.
A recording of the event can be viewed via the embedded video below:
Article details
-
WFA
Video
25 February 2021
