Posts about Agency remuneration

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Survey: Covid-19 global response (June 2020)
    Benchmark
    Trends & forecastsMarketing strategyMarketing structureMarketing operationsMarketing strategy

    Survey: Covid-19 global response (June 2020)

    WFA

    The third wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global Covid-19 epidemic.

    Read more about "Survey: Covid-19 global response (June 2020)"
  2. Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
    Video
    Agency managementMarketing procurementRetail media & ecommerceMarketing procurement

    Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis

    WFA

    In this interactive panel and clinic, experts discuss the expected Covid-19 impact on global agency remuneration models, and how you can reasonably respond as a brand.

    Read more about "Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis"
  3. Webinar: Client-agency performance evaluations: the agency view
    Video
    Marketing procurementMarketing procurement

    Webinar: Client-agency performance evaluations: the agency view

    WFA, Decideware

    One of the most valuable tools an advertiser has to elevate their client-agency relationship and performance is a formal agency evaluation program.

    Read more about "Webinar: Client-agency performance evaluations: the agency view"
  4. Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis
    Video
    Agency managementMarketing structureCMO Forum

    Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis

    WFA

    As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges and opportunities for agency management leaders?

    Read more about "Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis"
  5. Benchmark: Calculation methods for social media savings
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Calculation methods for social media savings

    WFA

    This member benchmark examines calculation methods for social media savings.

    Read more about "Benchmark: Calculation methods for social media savings"
  6. Survey: Covid-19 global response (April 2020)
    Benchmark
    Trends & forecastsMarketing strategyMarketing structureMarketing operationsMarketing strategy

    Survey: Covid-19 global response (April 2020)

    WFA

    The second wave of research gathered input from senior multinational marketers on how they are reacting to the global Covid-19 epidemic.

    Read more about "Survey: Covid-19 global response (April 2020)"
  7. Webinar: Better sponsorship outcomes through better category management
    Video
    Marketing procurementMarketing strategyMarketing procurementMarketing strategy

    Webinar: Better sponsorship outcomes through better category management

    WFA

    This webinar examines processes and tools for better sponsorship investment management.

    Read more about "Webinar: Better sponsorship outcomes through better category management"
  8. Benchmark: Media Buying In South Korea
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Media Buying In South Korea

    WFA

    WFA member benchmark on Media Buying In South Korea

    Read more about "Benchmark: Media Buying In South Korea"
  9. Maintaining an appropriate level of governance with agencies
    Guides & templates
    Marketing procurementMarketing procurement

    Maintaining an appropriate level of governance with agencies

    WFA, Financial Progression

    Financial Progression has released a bulletin for WFA members to assist them in deciding how best to undertake their contract compliance audit programme in 2020

    Read more about "Maintaining an appropriate level of governance with agencies"
  10. Survey: Covid-19 global response (March 2020)
    Benchmark
    Trends & forecastsMarketing strategyMarketing structureMarketing operationsMarketing strategy

    Survey: Covid-19 global response (March 2020)

    WFA

    This survey gathered input from senior multinational marketers on how they are reacting to the global Covid-19 epidemic.

    Read more about "Survey: Covid-19 global response (March 2020)"
  11. Value at the time of the virus
    Expert opinion
    Agency management

    Value at the time of the virus

    Laura Forcetti

    Marketing procurement can help brands and their agencies in this rapidly-changing environment. Laura Forcetti, WFA’s Global Sourcing Lead, explains how.

    Read more about "Value at the time of the virus"
  12. Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19
    Video
    Marketing procurementMarketing structureMarketing procurement

    Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19

    WFA

    This webinar focusses on what marketing and marketing procurement professionals need to consider regarding sponsorship and experiential marketing in light of the COVID-19 pandemic.

    Read more about "Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19"
  13. Transparency in global production
    BenchmarkReport
    Marketing procurementMarketing procurement

    Transparency in global production

    WFA, APR

    Survey on global content production transparency.

    Read more about "Transparency in global production"
  14. Sourcing Forum meeting overview (December 2019)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (December 2019)

    WFA

    Overview of the Sourcing Forum held on December 4th, 2019 in New York.

    Read more about "Sourcing Forum meeting overview (December 2019)"
  15. Benchmark: Fixed fees for creative assets
    Benchmark
    Marketing procurementCMO ForumMarketing procurement

    Benchmark: Fixed fees for creative assets

    WFA

    This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in times when personalized content at scare requires a greater amount of creative content.

    Read more about "Benchmark: Fixed fees for creative assets"
  16. Benchmark: Category Management of Market Research & Insights
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Category Management of Market Research & Insights

    WFA

     WFA member bechmark on category management of market research & insights. For additional details, please log in.

    Read more about "Benchmark: Category Management of Market Research & Insights"
  17. Sourcing Forum meeting overview (November 2019)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (November 2019)

    WFA

    Overview of the Sourcing Forum held on November 7th, 2019 in Singapore.

    Read more about "Sourcing Forum meeting overview (November 2019)"
  18. Sourcing Forum meeting overview (October 2019)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (October 2019)

    WFA

    Overview of the Sourcing Forum held on 8 October, 2019 in Amsterdam.

    Read more about "Sourcing Forum meeting overview (October 2019)"
  19. KPIs to consider when buying on TV in the MEA region
    Benchmark
    CMO Forum

    KPIs to consider when buying on TV in the MEA region

    WFA

    WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).

    Read more about "KPIs to consider when buying on TV in the MEA region"
  20. Recommended law firms with global agency contract drafting experience
    Benchmark
    CMO Forum

    Recommended law firms with global agency contract drafting experience

    WFA

    This benchmark gathers recommendations from WFA members on law firms with specialist experience with global agency contracts.

    Read more about "Recommended law firms with global agency contract drafting experience"
  21. Effective Agency Management
    BenchmarkReport
    Agency managementMarketing structureCMO Forum

    Effective Agency Management

    WFA, The Observatory

    Study on global effective agency management looks at what agency management currently looks like, what are the issues arising, and what might have to change going forward

    Read more about "Effective Agency Management"