Drinks companies Asahi Europe & International, Carlsberg Group and Pernod Ricard as well as IKEA have joined 13 other major multinationals in harnessing the power of marketing to drive change both internally and among consumers

National advertiser associations in 22 countries will also promote the scheme to local brands and share learnings of how marketers can lead on sustainability

WFA worked with industry publication The Drum to identify this year’s Future 50, the best new marketing talent from around the world who are taking our industry forward.

The key insight from the WFA’s Marketing and Sustainability: Closing the Gaps research is that marketers need to get more comfortable with the topic. Scott Young from BVA Nudge Unit explains how that’s possible.

We asked three leading CMOs how their organisation was taking action to improve the sustainability of their messages and their products.

WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.

WFA member survey on the topic of balancing global and local brand equity/positioning.

A number of WFA CMO members provided insights to Campaign’s recent article on the need for marketing to supercharge the post-pandemic recovery in a piece entitled “Fighting for advertising: CMOs on the need to invest.” We’ve highlighted some key themes.

This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.

So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the Riviera.