A WFA benchmark on the use of Meta Pixel in response to recent regulatory decisions finding its use in breach of the GDPR

Overview of the Digital Governance Exchange (DGX) meeting held remotely on 15 June 2023

Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 23 May 2023.

WFA’s DSA/DMA task force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU Digital Services Act and Digital Markets Act

WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas; marketing and children, influencer marketing, data ethics, diversity and inclusion, responsible media and environmental sustainability.

While 87% say they are increasingly critical, only 47% link their frameworks to ESG goals.

WFA has produced a mapping of various European Data Protection Authority positions on Google Analytics

WFA has developed a guide to shed light on some of the remaining questions on the EU’s Digital Services Act (DSA) and Digital Markets Act (DMA), as the implementation process of the new rules begins.

WFA has developed a briefing on a study on recent developments in AdTech and their broader implications for advertisers, conducted by consultancy AWO Belgium for the European Commission

WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.

Seven of WFA’s strategic partners reflect on what will define marketing for the year ahead.