Posts about Europe

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    RAC Programme Meeting Overview (September 2020)
    Advertising & policyDigital policyInclusive marketing

    RAC Programme Meeting Overview (September 2020)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 23 September 2020.

    Read more about "RAC Programme Meeting Overview (September 2020)"
  2.    DGX meeting overview (September 2020)
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (September 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 September, 2020.

    Read more about "DGX meeting overview (September 2020)"
  3.    WFA responses to the EU public consultation on the EU Democracy Action Plan
    Advertising & policyDigital policyPrivacy & tech

    WFA responses to the EU public consultation on the EU Democracy Action Plan

    This document outlines responses to the European Commission’s public consultation on the EU Democracy Action Plan.

    Read more about "WFA responses to the EU public consultation on the EU Democracy Action Plan"
  4.    WFA position paper and responses to the EU public consultation on the Digital Services Act
    Advertising & policyDigital policy

    WFA position paper and responses to the EU public consultation on the Digital Services Act

    Position paper and responses to the European Commission’s public consultation on the Digital Services Act package.

    Read more about "WFA position paper and responses to the EU public consultation on the Digital Services Act"
  5.    WFA draft responses to the EU public consultation on the EU Democracy Action Plan
    Advertising & policyDigital policy

    WFA draft responses to the EU public consultation on the EU Democracy Action Plan

    Draft responses to the European Commission’s public consultation on the EU Democracy Action Plan

    Read more about "WFA draft responses to the EU public consultation on the EU Democracy Action Plan"
  6.    Product placement under the revised AVMSD – Briefing note
    Advertising & policy

    Product placement under the revised AVMSD – Briefing note

    A briefing note on the transposition of the revised Audiovisual Media Services Directive (AVMSD), and the extension of product placement rules to user-generated videos.

    Read more about "Product placement under the revised AVMSD – Briefing note"
  7.    DSA task force Meeting Overview (June 2020)
    Advertising & policyDigital policy

    DSA task force Meeting Overview (June 2020)

    The WFA DSA task force met on 10 and 23 June 2020 to discuss the Digital Services Act.

    Read more about "DSA task force Meeting Overview (June 2020)"
  8.    Joint WFA-TIE position: product placement under the revised AVMSD
    Advertising & policy

    Joint WFA-TIE position: product placement under the revised AVMSD

    A joint position paper with Toy Industries of Europe offering recommendations for the transposition of the revised Audiovisual Media Services Directive (AVMSD)

    Read more about "Joint WFA-TIE position: product placement under the revised AVMSD"
  9.    RAC Programme Meeting Overview (May 2020)
    Advertising & policyDigital policyInclusive marketing

    RAC Programme Meeting Overview (May 2020)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 27 May 2020.

    Read more about "RAC Programme Meeting Overview (May 2020)"
  10.    PAG Meeting Overview (May 2020, Brussels)
    Advertising & policyDigital policy

    PAG Meeting Overview (May 2020, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26th May 2020 in Brussels.

    Read more about "PAG Meeting Overview (May 2020, Brussels)"
  11.    Webinar: GDPR and online advertising - what next?
    Advertising & policyTrends & forecastsDigital policyAd techData governanceGDPR

    Webinar: GDPR and online advertising - what next?

    This webinar offers an overview of key GDPR developments related to online advertising, including latest status and expected next steps.

    Read more about "Webinar: GDPR and online advertising - what next?"
  12.    Webinar: The EU Pledge - a practical guide for marketers
    Advertising & policyDigital policy

    Webinar: The EU Pledge - a practical guide for marketers

    The EU Pledge is a voluntary initiative by leading food and beverage companies to change the way they advertise to children.

    Read more about "Webinar: The EU Pledge - a practical guide for marketers"
  13.    WFA submission - Report on the application of the GDPR
    Advertising & policyDigital policyData governanceGDPR

    WFA submission - Report on the application of the GDPR

    WFA's submission to the European Commission 2020 report on the application of the General Data Protection Regulation (GDPR).

    Read more about "WFA submission - Report on the application of the GDPR"
  14.    Revised AVMSD: Extension of product placement rules to UGC
    Advertising & policy

    Revised AVMSD: Extension of product placement rules to UGC

    WFA discussion paper on the revised Audiovisual Media Services Directive

    Read more about "Revised AVMSD: Extension of product placement rules to UGC"
  15.    Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol
    Advertising & policy

    Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol

    The Responsible Marketing Pact (RMP) aims to reduce minors’ exposure to alcohol marketing, limit the appeal of alcohol marketing to minors, and strive to ensure minors’ social media experience is free from alcohol ads.

    Read more about "Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol"
  16.    DGX Benchmark: Opt-in rates for cookie consent (Europe)
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX Benchmark: Opt-in rates for cookie consent (Europe)

    This WFA member benchmark covers member experiences regarding opt-in rates for cookie consent in Europe.

    Read more about "DGX Benchmark: Opt-in rates for cookie consent (Europe)"
  17.    ePrivacy task force Meeting Overview (March 2020, Brussels)
    Advertising & policyDigital policyGDPR

    ePrivacy task force Meeting Overview (March 2020, Brussels)

    Meeting materials for WFA members from the PAG ePrivacy task force meeting on March 2020.

    Read more about "ePrivacy task force Meeting Overview (March 2020, Brussels)"
  18.    Benchmark: Creative agencies in EMEA and APAC
    CreativityCMO Forum

    Benchmark: Creative agencies in EMEA and APAC

    This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.

    Read more about "Benchmark: Creative agencies in EMEA and APAC"
  19.    RAC Programme Meeting Overview (February 2020)
    Advertising & policyDigital policyInclusive marketing

    RAC Programme Meeting Overview (February 2020)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on 19 February in Brussels.

    Read more about "RAC Programme Meeting Overview (February 2020)"
  20.    ePrivacy task force Meeting Overview (December 2019, Brussels)
    Advertising & policyDigital policyGDPR

    ePrivacy task force Meeting Overview (December 2019, Brussels)

     Meeting materials for WFA members.

    Read more about "ePrivacy task force Meeting Overview (December 2019, Brussels)"
  21.    EU ePrivacy Regulation: WFA briefing, February 2020
    Advertising & policyDigital policyGDPR

    EU ePrivacy Regulation: WFA briefing, February 2020

    An overview prepared by WFA on the ePrivacy Regulation and how it could impact advertisers.

    Read more about "EU ePrivacy Regulation: WFA briefing, February 2020"