Posts about Ioana Danila

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

RSS Feed
  1. Benchmark: Market Insights Platforms
    Benchmark
    Marketing effectiveness

    Benchmark: Market Insights Platforms

    WFA

    A WFA member reached out to the WFA Insight community to share their feedback on Market Insights Platforms.

    Read more about "Benchmark: Market Insights Platforms"
  2. Driving brand value with emotional intelligence in content
    Report
    Media & analyticsMarketing technologyAIMarketing technology

    Driving brand value with emotional intelligence in content

    WFA

    This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.

    Read more about "Driving brand value with emotional intelligence in content"
  3. Corporate Sustainability Survey Report
    Benchmark
    Brand reputationMedia & analyticsMarketing strategyMarketing operationsMarketing strategy

    Corporate Sustainability Survey Report

    WFA

    This WFA member survey covers our member's corporate sustainability practices.

    Read more about "Corporate Sustainability Survey Report"
  4. Insight Forum meeting overview (December 2019)
    Event reports
    Advertising & policyMedia & analytics

    Insight Forum meeting overview (December 2019)

    WFA

    Overview of the Insight Forum meeting held on 4 December 2019 in London.

    Read more about "Insight Forum meeting overview (December 2019)"
  5. Member barometer 2019
    Benchmark
    Advertising & policyTrends & forecastsMedia & analyticsMarketing strategyMarketing strategy

    Member barometer 2019

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Member barometer 2019"
  6. Annual Report 2018
    Report
    Advertising & policyDigital policyMedia & analyticsCMO Forum

    Annual Report 2018

    WFA

    WFA's annual report with marketing, policy and event highlights from 2018.

    Read more about "Annual Report 2018"
  7. TV and online video costs to rise considerably, forecasts show
    Benchmark
    Trends & forecastsMedia & analyticsMarketing strategyMarketing strategy

    TV and online video costs to rise considerably, forecasts show

    WFA

    WFA Outlook 2019 provides media costs forecasts for 50 markets across seven offline and online media

    Read more about "TV and online video costs to rise considerably, forecasts show"
  8. Media cost inflation & deflation forecasts 2019
    BenchmarkReport
    Trends & forecastsMedia & analytics

    Media cost inflation & deflation forecasts 2019

    WFA

    Aggregated media cost forecasts for 2019 from media agencies and auditors, across a range of media channels (TV, Print, Radio, Online, Outdoor).

    Read more about "Media cost inflation & deflation forecasts 2019"
  9. Data Driven Marketing 2018 survey results
    Benchmark
    Trends & forecastsCross-media measurementMedia & analyticsMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategy

    Data Driven Marketing 2018 survey results

    WFA, The Customer Framework

    WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

    Read more about "Data Driven Marketing 2018 survey results"
  10. The Road to Content Excellence
    BenchmarkReport
    Brand purposeMedia & analyticsMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategy

    The Road to Content Excellence

    WFA

    The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have fundamentally changed, shows a new WFA & The Upside research.

    Read more about "The Road to Content Excellence"
  11. Report: The Road to Content Excellence
    BenchmarkReport
    Brand purposeMedia & analyticsMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategy

    Report: The Road to Content Excellence

    WFA, The Upside

    WFA member report. For additional details, please log in.

    Read more about "Report: The Road to Content Excellence"
  12. DGX benchmark on Facebook’s classification of 1st vs 3rd party
    Benchmark
    Advertising & policyDigital policyMedia & analyticsData governancePrivacy & techGDPR

    DGX benchmark on Facebook’s classification of 1st vs 3rd party

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "DGX benchmark on Facebook’s classification of 1st vs 3rd party"
  13. Survey on content production-data and benchmarking
    Benchmark
    Trends & forecastsAgency managementCreativityMedia & analyticsMarketing procurementContent marketingMarketing operationsMarketing procurement

    Survey on content production-data and benchmarking

    WFA, APR

    WFA member survey. For additional details, please log in.

    Read more about "Survey on content production-data and benchmarking"
  14. Tutorial Key Performance Indicator
    BenchmarkReport
    Media & analytics

    Tutorial Key Performance Indicator

    UPA (Italy)

    Commissioned by UPA – the Italian Advertisers association, this document aims to support advertisers in quantifying  omnichannel communication results. In addition, the document contains a brief tutorial on Key Performance Indicators and their use.

    Read more about "Tutorial Key Performance Indicator"
  15. Benchmark on marketing research methodologies
    Benchmark
    Media & analytics

    Benchmark on marketing research methodologies

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on marketing research methodologies"
  16. Global viewability benchmarks 2017
    BenchmarkReport
    Advertising & policyTrends & forecastsCross-media measurementMedia & analyticsMarketing effectiveness

    Global viewability benchmarks 2017

    WFA

    WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of ‘in-view’ impressions across more than 20 markets.

    For additional details, please log in.

    Read more about "Global viewability benchmarks 2017"
  17. Survey on Independent Media Advisors
    Benchmark
    Media & analytics

    Survey on Independent Media Advisors

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Independent Media Advisors"
  18. Survey on the Future of Programmatic Media
    Benchmark
    Advertising & policyDigital policyAd techMedia & analyticsData governancePrivacy & techGDPRMarketing technologyDigital media transformationMarketing technology

    Survey on the Future of Programmatic Media

    WFA, DataXu

    WFA member survey. For additional details, please log in.

    Read more about "Survey on the Future of Programmatic Media"
  19. Benchmark on Ad pre-testing
    Benchmark
    Ad techMedia & analyticsMarketing technologyDigital media transformationMarketing technology

    Benchmark on Ad pre-testing

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Ad pre-testing"
  20. Survey on Global Ad Viewability & Ad Fraud levels
    BenchmarkReport
    Trends & forecastsAd techCross-media measurementMedia & analyticsPrivacy & techMarketing effectivenessMarketing technologyDigital media transformationMarketing technology

    Survey on Global Ad Viewability & Ad Fraud levels

    WFA, Ebiquity

    WFA member benchmark. For additional details, please log in.

    Read more about "Survey on Global Ad Viewability & Ad Fraud levels"
  21. Europe research: The economic impact of data-driven advertising (2017)
    Report
    Advertising & policyMedia & analyticsValue of advertising

    Europe research: The economic impact of data-driven advertising (2017)

    EDAA, IAB

    This analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital advertising’s direct contribution through Gross Value Added, as well as its indirect, induced and wider effects.

    Log in to view this content.

    Read more about "Europe research: The economic impact of data-driven advertising (2017)"