Driving brand value with emotional intelligence in content

Driving brand value with emotional intelligence in content

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This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.

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  • Author:WFA

    WFA

Report
17 February 2020

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Tags: Media & analyticsMarketing technologyAIReportMediaMedia ForumInsightsMarketing technologyAudience measurement

Article details

  • Author:WFA

    WFA

Report
17 February 2020

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