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CreativityAIKnowledge Spotlight: Supercharging creativity
Read more about "Knowledge Spotlight: Supercharging creativity"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Marketing procurementMarketing procurementGet more from marketing procurement
Read more about "Get more from marketing procurement"The very best procurement teams align their agendas with those of the marketing team. Tracy Allery, Senior Marketing Procurement Leader and founding member of the WFA Sourcing Board, shares her perspectives on how to create a genuine partnership.
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Knowledge Spotlight: Social Commerce
Read more about "Knowledge Spotlight: Social Commerce"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Knowledge Spotlight: Influencers and KOLs
Read more about "Knowledge Spotlight: Influencers and KOLs"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Knowledge Spotlight: Advanced/Connected TV
Read more about "Knowledge Spotlight: Advanced/Connected TV"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Knowledge Spotlight: Agency Briefing
Read more about "Knowledge Spotlight: Agency Briefing"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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CMO Forum Meeting Overview, Forum Connect Singapore (July 2024)
Read more about "CMO Forum Meeting Overview, Forum Connect Singapore (July 2024)"Overview of the WFA CMO Forum Asia Pacific held in person in Singapore
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Knowledge Spotlight: Inventory or proprietary media
Read more about "Knowledge Spotlight: Inventory or proprietary media"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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CreativityContent marketing
Knowledge spotlight: Creating persona-driven content
Read more about "Knowledge spotlight: Creating persona-driven content"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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CreativityContent marketing
Knowledge spotlight: Rooting creativity in culture
Read more about "Knowledge spotlight: Rooting creativity in culture"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Brand purposeCreativityContent marketing
Knowledge spotlight: Creative mindset 101
Read more about "Knowledge spotlight: Creative mindset 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Spotlight: A Mid-Year Agency Roundup - Beyond the Surface
Read more about "Spotlight: A Mid-Year Agency Roundup - Beyond the Surface"In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?
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Content marketingMarketing operations
Knowledge Spotlight: Content production 101
Read more about "Knowledge Spotlight: Content production 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Marketing procurementMarketing operationsMarketing procurement
Knowledge Spotlight: Agency Performance Measurement
Read more about "Knowledge Spotlight: Agency Performance Measurement"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Brand reputationCreativityMarketing strategyCannes LionsMarketing strategyDoes Asia-Pacific need Lions or Merlions?
Read more about "Does Asia-Pacific need Lions or Merlions?"WFA’s Asia Advisory Board marked the Cannes Lions Festival in Singapore with #NotInCannes, attended by more than 50 senior marketers based in the Asia Pacific region and hosted at the Google Asia Pacific offices. Laura Forcetti, Director Marketing, Asia Pacific at WFA, reveals the debates around creativity and how APAC could get more glory both locally and globally.
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Marketing operations
Knowledge Spotlight: Agency Roster Modelling & Transformation
Read more about "Knowledge Spotlight: Agency Roster Modelling & Transformation"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Marketing operationsKnowledge Spotlight: Agency Remuneration 101
Read more about "Knowledge Spotlight: Agency Remuneration 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Marketing procurementMarketing procurementBenchmark: Programmatic models
Read more about "Benchmark: Programmatic models"WFA member benchmark exploring how members are structuring programmatic models
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Marketing structureMedia Forum APAC Meeting Overview (April 2024)
Read more about "Media Forum APAC Meeting Overview (April 2024)"Overview of the WFA Media Forum Asia Pacific held in person in Singapore
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Marketing procurementMarketing procurement
Benchmark: Panel service provider(s)
Read more about "Benchmark: Panel service provider(s)"WFA member benchmark on how marketing procurement professionals are managing their panel service provider(s).
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Retail media & ecommerceCMO Forum APAC meeting overview (April 2024)
Read more about "CMO Forum APAC meeting overview (April 2024)"Overview of the WFA CMO Forum Asia Pacific held in person in Singapore
