Benchmark: Programmatic models

Benchmark: Programmatic models

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WFA member benchmark exploring how members are structuring programmatic models

Article details

  • Author:WFA

    WFA

Benchmark
4 June 2024

In this report, WFA members were asked a series of questions in relation to programmatic models and benchmarking

27 WFA members took part.

WFA members can download the report below.

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Tags: Marketing procurementBenchmarkSourcing ForumMarketing procurementProgrammatic & ad tech

Article details

  • Author:WFA

    WFA

Benchmark
4 June 2024

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