Benchmark: Programmatic models

Benchmark: Programmatic models

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WFA member benchmark exploring how members are structuring programmatic models

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WFA

Benchmark

4 June 2024

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In this report, WFA members were asked a series of questions in relation to programmatic models and benchmarking

27 WFA members took part.

WFA members can download the report below.

Associated files

pdf WFA GLOBAL SOURCING_Programmatic models benchmark.pdf

Associated topics

Tags: Programmatic & ad tech Laura Forcetti Marketing procurement Benchmark Sourcing Forum Marketing procurement

Article details

WFA

Benchmark

4 June 2024

Contact us

For more information or questions, please contact us

Laura Forcetti
l.forcetti@wfanet.org
Stephanie Vandekerckhove
s.vandekerckhove@wfanet.org

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