Posts about Marketing effectiveness

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Creative effectiveness is not about taking risks
    Expert opinion
    CreativityMarketing effectivenessContent marketing

    Creative effectiveness is not about taking risks

    Russell Parsons

    Having spent more than 10 years reporting on what works in marketing communications, the key to the effectiveness of creativity is down to more fundamental matters, says Marketing Week Editor-in-Chief, Russell Parsons

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  2. Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
    Event reports
    Advertising & policyCross-media measurementMarketing effectivenessValue of advertisingInclusive marketing

    Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement

    WFA

    Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022

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  3. Media Forum meeting overview – Improving your inventory media (March 2022)
    Case studies
    Agency managementMarketing effectivenessValue of advertising

    Media Forum meeting overview – Improving your inventory media (March 2022)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022

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  4. Benchmark: Digital Advertising Testing Protocols & Partners
    Benchmark
    Marketing effectiveness

    Benchmark: Digital Advertising Testing Protocols & Partners

    WFA

    A member of the WFA Insight Forum is looking to establish protocols for digital advertising testing, from identifying insights to developing/selecting winning content all the way to measuring the impact of the digital campaign. 

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  5. Sourcing Forum meeting overview (March 2022)
    Event reports
    Marketing effectivenessMarketing procurementMarketing procurement

    Sourcing Forum meeting overview (March 2022)

    WFA

    Overview of the Sourcing Forum held remotely on March 10, 2022.

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  6. Benchmark: Media Spend Vs Net Sales Revenue & A&P
    Benchmark
    Cross-media measurementMarketing effectivenessValue of advertising

    Benchmark: Media Spend Vs Net Sales Revenue & A&P

    WFA

    WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P

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  7. Fireside chat: Paying Attention to the Long and Short
    Video
    Marketing effectiveness

    Fireside chat: Paying Attention to the Long and Short

    WFA

    In this fireside chat, we discuss the state of our industry, with a general decline in ad effectiveness and a fraught climate for measurement as the backdrop.

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  8. Media Forum Meeting Overview (27th October 2021)
    Event reports
    Marketing effectiveness

    Media Forum Meeting Overview (27th October 2021)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on 27 October 2021.

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  9. Benchmark: Campaign monitoring best practices
    Benchmark
    Marketing effectiveness

    Benchmark: Campaign monitoring best practices

    WFA

    WFA member benchmark on Campaign Monitoring Best Practices

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  10. Spotlight: Building Your Brand in an eCommerce Environment
    Video
    Marketing effectivenessRetail media & ecommerceMarketing capabilitiesMarketing operations

    Spotlight: Building Your Brand in an eCommerce Environment

    WFA

    Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to consider to avoid becoming just another commodity to consumers?

    Read more about "Spotlight: Building Your Brand in an eCommerce Environment"
  11. Media Outlook in the COVID-19 Crisis
    BenchmarkReport
    Marketing effectivenessMarketing strategyMarketing strategy

    Media Outlook in the COVID-19 Crisis

    WFA

    Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the ongoing Covid-19 pandemic.

    Read more about "Media Outlook in the COVID-19 Crisis"
  12. Webinar: A Marketer's guide to digital ad fraud
    Video
    Digital policyBrand reputationMarketing effectivenessMarketing technologyMarketing operationsMarketing technology

    Webinar: A Marketer's guide to digital ad fraud

    WFA

    This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.

    Read more about "Webinar: A Marketer's guide to digital ad fraud"
  13. Webinar+: Customer Experience in the New Normal
    Video
    Marketing effectivenessMarketing technologyCMO ForumMarketing operationsMarketing technology

    Webinar+: Customer Experience in the New Normal

    WFA

    In this webinar, you will discover how simple “nudges” have generated opportunities in enhancing the user/shopper emotional journey, facilitating choice or improving loyalty.

    Read more about "Webinar+: Customer Experience in the New Normal"
  14. Webinar: An advertiser's guide to OTT media in APAC
    Video
    Marketing effectivenessCMO ForumMarketing operations

    Webinar: An advertiser's guide to OTT media in APAC

    WFA

    This webinar with SpotX covers a comprehensive guide to OTT services, especially in APAC.

    Read more about "Webinar: An advertiser's guide to OTT media in APAC"
  15. Benchmark: Market Insights Platforms
    Benchmark
    Marketing effectiveness

    Benchmark: Market Insights Platforms

    WFA

    A WFA member reached out to the WFA Insight community to share their feedback on Market Insights Platforms.

    Read more about "Benchmark: Market Insights Platforms"
  16. Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation
    Video
    Marketing effectivenessCMO Forum

    Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation

    WFA, Ebiquity

    In this webinar focusses on what the future may hold for online video and how brands should treat this medium going forward.

    Read more about "Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation"
  17. Webinar: How advertising lost sight of creativity and what to do about it
    Video
    CreativityMarketing effectiveness

    Webinar: How advertising lost sight of creativity and what to do about it

    WFA

    System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’ (2019).

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  18. Mind the Gap - 2020
    BenchmarkReport
    Trends & forecastsCross-media measurementMarketing effectivenessMedia transformation

    Mind the Gap - 2020

    Ebiquity

    The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether digital video channels can help to close the coverage gap caused by the decline of linear TV and advice for marketers how to address their own coverage gap.

    Read more about "Mind the Gap - 2020"
  19. WFA Global Marketing Effectiveness report
    Report
    Marketing effectivenessMarketing structureCMO Forum

    WFA Global Marketing Effectiveness report

    WFA, Ebiquity

    This document provides an overview of results of a study into marketing effectiveness amongst WFA members.

    Read more about "WFA Global Marketing Effectiveness report"
  20. Video gaming goes mainstream in APAC
    Press releases
    Marketing effectivenessGaming

    Video gaming goes mainstream in APAC

    WFA

    Nearly a third of major multinationals in APAC are already investing; Research reveals that more than three quarters plan to invest in the near future.

    Read more about "Video gaming goes mainstream in APAC"
  21. 5 of the Most Contagious ideas of 2018
    Expert opinion
    CreativityMarketing effectiveness

    5 of the Most Contagious ideas of 2018

    Will Gilroy

    From embracing risk to admitting your imperfections and taking a stand

    Read more about "5 of the Most Contagious ideas of 2018"