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Spotlight: Building Your Brand in an eCommerce Environment
Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to consider to avoid becoming just another commodity to consumers?
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WFA
Video
6 April 2021
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In this second of a 2-part series on Brand Building, Pablo Gomez, Chief Digital Officer and Media Lead - Insights Division, Kantar NASEAP, shared
- the current trends with the eCommerce landscape
- highlighted the challenges and opportunities for brands and
- shared how Marketers might stand out from the pack
To view the recording for Part I: Building Your Brand in uncertain times (Feb 24) please click here
Presentation slides from the event can be downloaded at the end of this post.
A recording of the event can be viewed via the embedded video below:
Article details
-
WFA
Video
6 April 2021
