Posts about Marketing procurement

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. WFA Sourcing Forum (January 2024, remote)
    Event reports
    Marketing procurementMarketing procurement

    WFA Sourcing Forum (January 2024, remote)

    WFA

    Overview of the WFA Sourcing Forum meeting, held remotely on 10th January 2024

    Read more about "WFA Sourcing Forum (January 2024, remote)"
  2. Benchmark
    Influencer marketingMarketing procurementMarketing procurement

    Benchmark: end to end talent management process - in-housing vs outsourcing

    WFA

    WFA member benchmark exploring how marketing organisations manage their end-to-end talent process, with a focus whether they in-house or outsource.

    Read more about "Benchmark: end to end talent management process - in-housing vs outsourcing"
  3. WFA Sourcing Forum (November 2023)
    Event reports
    Marketing procurementMarketing procurement

    WFA Sourcing Forum (November 2023)

    WFA

    Overview of the WFA Sourcing Forum meeting, held in London

    Read more about "WFA Sourcing Forum (November 2023)"
  4. Brands missing social opportunities of sponsorship
    Press releasesReport
    Marketing procurementMarketing procurement

    Brands missing social opportunities of sponsorship

    WFA

    Sponsorship to drive sustainability and social equity should be used more by multinational brands, a new WFA report says.

    Read more about "Brands missing social opportunities of sponsorship"
  5. WFA Sourcing Forum, Forum Connect NYC (November 2023)
    Event reports
    Marketing procurementMarketing procurement

    WFA Sourcing Forum, Forum Connect NYC (November 2023)

    WFA

    Overview of the WFA Sourcing Forum meeting, held in New York

    Read more about "WFA Sourcing Forum, Forum Connect NYC (November 2023)"
  6. Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Global category management - Production consultants

    WFA

    WFA member benchmark on how marketing organisations work with production consultants.

    Read more about "Benchmark: Global category management - Production consultants"
  7. Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Savings Categorisation of Inflation Hedging

    WFA

    WFA member benchmark on how marketing procurement professionals classify inflation hedging savings associated with media buying.

    Read more about "Benchmark: Savings Categorisation of Inflation Hedging"
  8. Benchmark: The Evolution of Couponing
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: The Evolution of Couponing

    WFA

    WFA member benchmark on how organisations are evolving their approach to couponing.

    Read more about "Benchmark: The Evolution of Couponing"
  9. Benchmark: Approaches to entertainment marketing
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Approaches to entertainment marketing

    WFA

    WFA member benchmark on how organisations are approaching the entertainment marketing category

    Read more about "Benchmark: Approaches to entertainment marketing"
  10. Benchmark: Recommended events agencies in MEA region
    Video
    Marketing procurementMarketing procurement

    Benchmark: Recommended events agencies in MEA region

    WFA

    WFA member benchmark on recommended events agencies in MEA region

    Read more about "Benchmark: Recommended events agencies in MEA region"
  11. Benchmark: Search engine optimisation (SEO) structure
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Search engine optimisation (SEO) structure

    WFA

    WFA member benchmark exploring SEO structures.

    Read more about "Benchmark: Search engine optimisation (SEO) structure"
  12. Benchmark: PR agencies in South East Asia
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: PR agencies in South East Asia

    WFA

    WFA member benchmark on recommended PR agencies operating in SEA region.

    Read more about "Benchmark: PR agencies in South East Asia"
  13. Sourcing Forum meeting overview (July 2023)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (July 2023)

    WFA

    Overview of the Sourcing Forum held in Singapore on the 5th July 2023.

    Read more about "Sourcing Forum meeting overview (July 2023)"
  14. Media x Sourcing Forum meeting overview (March 2023)
    Event reports
    Marketing procurementMarketing structureMarketing procurementMedia transformation

    Media x Sourcing Forum meeting overview (March 2023)

    WFA

    Overview of the Media x Sourcing Forum held remotely on 29th March 2023.

    Read more about "Media x Sourcing Forum meeting overview (March 2023)"
  15. Sourcing Forum meeting (May 2023)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting (May 2023)

    WFA

    Overview of the Sourcing Forum held remotely on the 17th May 2023.

    Read more about "Sourcing Forum meeting (May 2023)"
  16. Spotlight: Current trends in global content production
    Video
    Marketing procurementMarketing procurement

    Spotlight: Current trends in global content production

    WFA

    With all the change in the industry, it's never been more essential for marketers to stay informed on what's new in content production.

    Read more about "Spotlight: Current trends in global content production"
  17. Sourcing Forum meeting (April 2023)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting (April 2023)

    WFA

    Overview of the Sourcing Forum held in-person in Istanbul as part of Global Marketer Week, 26th April 2023

    Read more about "Sourcing Forum meeting (April 2023)"
  18. Benchmark: best practices for negotiations with your CRM agency(s)
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: best practices for negotiations with your CRM agency(s)

    WFA

    WFA member benchmark on best practices for negotiations with your CRM agency(s).

    Read more about "Benchmark: best practices for negotiations with your CRM agency(s)"
  19. Spotlight: Stronger relationships produce stronger results - the proof
    Video
    Marketing procurementMarketing procurement

    Spotlight: Stronger relationships produce stronger results - the proof

    WFA

    Does the strength of relationship between marketer and agency correlate with effective work?

    Read more about "Spotlight: Stronger relationships produce stronger results - the proof"
  20. Benchmark: supplier performance management software
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: supplier performance management software

    WFA

    WFA member benchmark on supplier performance management software.

    Read more about "Benchmark: supplier performance management software"
  21. Benchmark: marketing budget planning software
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: marketing budget planning software

    WFA

    WFA member benchmark on marketing budget planning software.

    Read more about "Benchmark: marketing budget planning software"