Benchmark: Savings Categorisation of Inflation Hedging

Benchmark: Savings Categorisation of Inflation Hedging

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WFA member benchmark on how marketing procurement professionals classify inflation hedging savings associated with media buying.

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WFA

Benchmark

1 November 2023

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This benchmark explores the classification of inflation hedging savings when media buying.

28 WFA members took part.

WFA members can download the report below

Associated files

pdf WFA Sourcing Forum Benchmark_Savings categorisation of inflation hedging October 2023.pdf

Associated topics

Tags: Marketing procurement Benchmark Marketing procurement

Article details

WFA

Benchmark

1 November 2023

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For more information or questions, please contact us

Laura Forcetti
l.forcetti@wfanet.org
Stephanie Vandekerckhove
s.vandekerckhove@wfanet.org

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