Posts about Matt Green

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Spotlight: Understanding the Accounting Principles of the Rapidly Growing Retail Media Landscape
    Video

    Spotlight: Understanding the Accounting Principles of the Rapidly Growing Retail Media Landscape

    WFA

    In recent discussions around Retail Media it has become evidently clear that accounting principals within organisations has become a real challenge for advertisers (CPGs in particular).

    Read more about "Spotlight: Understanding the Accounting Principles of the Rapidly Growing Retail Media Landscape"
  2. Over-emphasis on activation and tactics limits marketing effectiveness, WFA study finds
    Press releases
    Marketing effectivenessForum Connect

    Over-emphasis on activation and tactics limits marketing effectiveness, WFA study finds

    WFA

    Effectiveness culture is not being delivered because the steps required before and after activation are not in place. Five key areas for improvement are: sharper processes, better measurement, new tools, smarter insights and greater collaboration.

    Read more about "Over-emphasis on activation and tactics limits marketing effectiveness, WFA study finds"
  3. Creating a Global Culture of Marketing Effectiveness
    Report
    Marketing effectivenessForum Connect

    Creating a Global Culture of Marketing Effectiveness

    Matt Green

    Marketing effectiveness is THE key priority for most, if not all, of WFA’s various peer groups. That is why late last year we began a process to distribute knowledge on the topic among our members.

    Read more about "Creating a Global Culture of Marketing Effectiveness"
  4. Spotlight: Navigating global media demand and pricing trends –2023 & beyond
    Video

    Spotlight: Navigating global media demand and pricing trends –2023 & beyond

    WFA

    Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2023 (and beyond).

    Read more about "Spotlight: Navigating global media demand and pricing trends –2023 & beyond"
  5. Media Forum Overview – Taking a Deeper Dive into Retail Media
    Event reports
    Marketing structureRetail media & ecommerce

    Media Forum Overview – Taking a Deeper Dive into Retail Media

    WFA

    Meeting overview and agenda from the Media Forum on the 8th of June 2023.

    Read more about "Media Forum Overview – Taking a Deeper Dive into Retail Media"
  6. Media Contract Guidance for Advertisers: Global Best Practice
    Guides & templates

    Media Contract Guidance for Advertisers: Global Best Practice

    WFA

    WFA's suite of media contract guidance and best practice, created in partnership with FirmDecisions.

    Read more about "Media Contract Guidance for Advertisers: Global Best Practice"
  7. Media Contract Guidance for Advertisers: Focus on China
    Guides & templates

    Media Contract Guidance for Advertisers: Focus on China

    WFA

    The ‘Media Contract Guidance for Advertisers: Focus on China' empowers advertisers in China to navigate unique transparency challenges.

    Read more about "Media Contract Guidance for Advertisers: Focus on China"
  8. Media x Sourcing Forum meeting overview (March 2023)
    Event reports
    Marketing procurementMarketing structureMarketing procurementMedia transformation

    Media x Sourcing Forum meeting overview (March 2023)

    WFA

    Overview of the Media x Sourcing Forum held remotely on 29th March 2023.

    Read more about "Media x Sourcing Forum meeting overview (March 2023)"
  9. An update on the advertisers’ approach to cross-media measurement
    Video
    Cross-media measurement

    An update on the advertisers’ approach to cross-media measurement

    WFA

    Since early 2021, our advertiser-led, multi-stakeholder programme ‘Halo’ has been breathing life into a new cross-media measurement concept.

    Read more about "An update on the advertisers’ approach to cross-media measurement"
  10. WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0
    Press releases
    Global Marketer Week

    WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0

    WFA

    Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies five priority areas covering competition, accountability, responsibility, sustainability, and people.

    Read more about "WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0"
  11. WFA issues Global Media Charter 3.0
    Report
    Brand purposeBrand reputationCross-media measurement

    WFA issues Global Media Charter 3.0

    WFA

    The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering competition, accountability, responsibility, sustainability and people.

    Read more about "WFA issues Global Media Charter 3.0"
  12. WFA Survey: A Closer Look at Data Clean Rooms
    Benchmark
    Advertising & policyMedia & analytics

    WFA Survey: A Closer Look at Data Clean Rooms

    WFA

    In recent years, online privacy concerns have prompted major web browsers to phase out support for third-party cookies.  As a result, advertisers have felt the need to seek alternative solutions for data-driven advertising and measurement, such as clean rooms, which offer a secure and privacy-compliant environment for data analysis and activation. 

    Read more about "WFA Survey: A Closer Look at Data Clean Rooms"
  13. Spotlight: Reach Curves Gone Rogue
    Video
    Cross-media measurement

    Spotlight: Reach Curves Gone Rogue

    WFA

    A webinar with guest speaker Karen Nelson Field PhD (Founder and CEO, Amplified Intelligence)

    Read more about "Spotlight: Reach Curves Gone Rogue"
  14. Spotlight: Turning D&I into an Accountable Media Metric
    Video
    Inclusive marketingMarketing operations

    Spotlight: Turning D&I into an Accountable Media Metric

    WFA

    D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to tackle.

    Read more about "Spotlight: Turning D&I into an Accountable Media Metric"
  15. MediaSense and WFA announce Media Transformation partnership
    Cross-media measurement

    MediaSense and WFA announce Media Transformation partnership

    WFA

    Independent global media advisors, MediaSense, announce their strategic partnership with WFA. This partnership will focus on Media Transformation and deliver insights, thought leadership and expertise to WFA’s membership of 150+ global advertisers.

    Read more about "MediaSense and WFA announce Media Transformation partnership"
  16. Spotlight: Navigating global media demand and pricing trends – 2023 & beyond
    Video
    Marketing operations

    Spotlight: Navigating global media demand and pricing trends – 2023 & beyond

    WFA

    We were joined by guest speaker, Mark Gallagher (EVP Global Investment) at Omnicom Media Group, as we delved into global media pricing trends for 2023 (and beyond).

    Read more about "Spotlight: Navigating global media demand and pricing trends – 2023 & beyond"
  17. Spotlight: The Next Big Bets
    Video

    Spotlight: The Next Big Bets

    WFA

    Inspiration for the media and marketing agenda in 2023.

    Read more about "Spotlight: The Next Big Bets"
  18. Benchmark: Global Category Management – Artwork, pre-press & print
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Global Category Management – Artwork, pre-press & print

    WFA

    This WFA member benchmark examined the category management of artwork, pre-press & print.

    Read more about "Benchmark: Global Category Management – Artwork, pre-press & print"
  19. Benchmark: Negotiating paid search deals
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Negotiating paid search deals

    WFA

    This WFA member benchmark explores advice on negotiating paid search deals with tech titans or big digital platforms.

    Read more about "Benchmark: Negotiating paid search deals"
  20. Benchmark: Global Category Management – Models (for artwork/photography)
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Global Category Management – Models (for artwork/photography)

    WFA

    This WFA member benchmark examined the category management of models, for photography and/or artwork.

    Read more about "Benchmark: Global Category Management – Models (for artwork/photography)"
  21. Benchmark: Global Category Management – Digital Commerce
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Global Category Management – Digital Commerce

    WFA

    This WFA member benchmark examined the category management of Digital Commerce

    Read more about "Benchmark: Global Category Management – Digital Commerce"