Posts about Media

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. If Artificial Intelligence can end humanity, just imagine what it can do for marketing!
    Expert opinion
    Digital policyAI

    If Artificial Intelligence can end humanity, just imagine what it can do for marketing!

    David Jones

    If we are to believe all the articles currently being written on the subject of Artificial Intelligence, it’s highly probable that it will cause the end of humanity.

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  2. Broadcast TV drives global media price inflation
    Report

    Broadcast TV drives global media price inflation

    WFA

    WFA Outlook 2023 reveals the highs and lows of media prices across key markets around the world.

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  3. Media Contract Guidance for Advertisers: Focus on China
    Guides & templates

    Media Contract Guidance for Advertisers: Focus on China

    WFA

    The ‘Media Contract Guidance for Advertisers: Focus on China' empowers advertisers in China to navigate unique transparency challenges.

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  4. “We’re going to have to be amazingly humble”
    Expert opinionEvent reports
    Advertising & policyBrand purposeBrand reputationGlobal Marketer WeekMarketing operationsMedia transformation

    “We’re going to have to be amazingly humble”

    Stephan Loerke

    WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in Istanbul

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  5. WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0
    Press releases
    Global Marketer Week

    WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0

    WFA

    Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies five priority areas covering competition, accountability, responsibility, sustainability, and people.

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  6. WFA issues Global Media Charter 3.0
    Report
    Brand purposeBrand reputationCross-media measurement

    WFA issues Global Media Charter 3.0

    WFA

    The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering competition, accountability, responsibility, sustainability and people.

    Read more about "WFA issues Global Media Charter 3.0"
  7. WFA Survey: A Closer Look at Data Clean Rooms
    Benchmark
    Advertising & policyMedia & analytics

    WFA Survey: A Closer Look at Data Clean Rooms

    WFA

    In recent years, online privacy concerns have prompted major web browsers to phase out support for third-party cookies.  As a result, advertisers have felt the need to seek alternative solutions for data-driven advertising and measurement, such as clean rooms, which offer a secure and privacy-compliant environment for data analysis and activation. 

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  8. WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies
    Event reports
    Cross-media measurementMarketing effectivenessMarketing structureMedia transformation

    WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies

    WFA

    Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023

    Read more about "WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies"
  9. Spotlight: Turning D&I into an Accountable Media Metric
    Video
    Inclusive marketingMarketing operations

    Spotlight: Turning D&I into an Accountable Media Metric

    WFA

    D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to tackle.

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  10. MediaSense and WFA announce Media Transformation partnership
    Cross-media measurement

    MediaSense and WFA announce Media Transformation partnership

    WFA

    Independent global media advisors, MediaSense, announce their strategic partnership with WFA. This partnership will focus on Media Transformation and deliver insights, thought leadership and expertise to WFA’s membership of 150+ global advertisers.

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  11. Spotlight: Navigating global media demand and pricing trends – 2023 & beyond
    Video
    Marketing operations

    Spotlight: Navigating global media demand and pricing trends – 2023 & beyond

    WFA

    We were joined by guest speaker, Mark Gallagher (EVP Global Investment) at Omnicom Media Group, as we delved into global media pricing trends for 2023 (and beyond).

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  12. Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow
    Video
    Digital policyMarketing technologyMarketing technology

    Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow

    WFA

    A webinar with guest speaker Jamshed Wadia, Vice Chair of Digital, Asia, Edelman, on the strategies and best practices of Generative AI for marketing. 

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  13. Spotlight: The Next Big Bets
    Video

    Spotlight: The Next Big Bets

    WFA

    Inspiration for the media and marketing agenda in 2023.

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  14. WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
    Event reports
    Agency managementCross-media measurementMedia & analyticsMarketing structureCMO ForumDigital media transformation

    WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

    WFA

    Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023

    Read more about "WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation"
  15. Digital In-Housing Benchmark - An Agency POV (Second Instalment)
    Benchmark
    Agency managementMarketing operations

    Digital In-Housing Benchmark - An Agency POV (Second Instalment)

    WFA

    WFA benchmark on In-housing Digital Media, from an agency point of view

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  16. WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)
    Event reportsGuides & templates
    Inclusive marketing

    WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)

    WFA

    Meeting overview and presentations from WFA’s Remote Media Forum on the 7th of December 2022

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  17. WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022
    Event reports
    Cross-media measurementMarketing effectiveness

    WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022

    WFA

    Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 8th of November 2022

    Read more about "WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022"
  18. WFA Benchmark: Media Ad Servers in a Constantly changing environment
    Benchmark
    Marketing technologyMarketing technology

    WFA Benchmark: Media Ad Servers in a Constantly changing environment

    WFA

    A WFA member wanted to know the most up-to-date Point of View from advertisers when it comes to ad servers in our constantly evolving industry.

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  19. Spotlight: Programmatic Supply-Chain Solutions
    Video
    Cross-media measurement

    Spotlight: Programmatic Supply-Chain Solutions

    WFA

    Programmatic has the potential to be a useful advertising tool…but certain challenges, often linked to transparency, stand in the way of it reaching its full potential.

    Read more about "Spotlight: Programmatic Supply-Chain Solutions"
  20. Media Forum Meeting Overview (20th October 2022)
    Event reports
    Marketing effectivenessMarketing technologyMarketing structureMarketing technology

    Media Forum Meeting Overview (20th October 2022)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022

    Read more about "Media Forum Meeting Overview (20th October 2022)"
  21. Why brand safety matters
    Expert opinion
    Advertising & policy

    Why brand safety matters

    Stephan Loerke

    Please note that GARM was discontinued on August 8. See more here.

    It’s worth reminding ourselves why brand safety matters and how global advertisers have taken the lead in trying to make digital platforms places where they are comfortable for their brands to appear. WFA CEO Stephan Loerke explains.

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