2016 was an exciting year for our IMCFORUM as the group significantly grew in size (+25%) and geographical footprint. Further to the launch of our first meeting in Dubai and our workshop series in Singapore, the group now connects senior marketers in four regions.

It was a full house at Most Contagious 2016 in London in December.

Marketers reveal moves to simplify arrangements, improve reporting and monitoring alongside the ability to negotiate better pricing

Elinor Bateman has been named as the first-ever chair of the WFA' INSIGHT FORUM, ahead of two meetings in London on October 18th and November 10th.

The WFA recently conducted a benchmark on recommended agencies for social media audit in China.

It was a full house in Shanghai as more than 30 client-side media leaders from the WFA network gathered in the L’Oreal offices for the WFA MEDIAFORUM on 7 July. Ranji David, Marketing Director Asia at WFA, shares some of the learnings.

On 14-15 June, WFA chaired the first two days of ProcureCon Marketing in London - a three-day event for marketing procurement specialists to come together and discuss a wide array of sourcing topics.

Ad fraud likely to exceed $50bn globally by 2025 on current trends second only to the drugs trade as a source of income for organized crime Advertisers are the only victims. Agencies, vendors and media owners still benefit, albeit unintentionally, from fees and commission when fraud occurs Brands should apply caution to their digital investment until the advertising technology industry takes decisive action to deal effectively with the problem

From 18th to 20th May, C Squared’s flagship conference, Festival of Media Global, celebrated its tenth anniversary of providing insights to the global media and marketing community.