Posts about Policy Forum

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. PAG Meeting Overview (November 2021)
    Event reports
    Advertising & policyDigital policySustainability

    PAG Meeting Overview (November 2021)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 November 2021.

    Read more about "PAG Meeting Overview (November 2021)"
  2. DSA/DMA Task Force Meeting Overview (November 2021)
    Event reports
    Advertising & policyDigital policy

    DSA/DMA Task Force Meeting Overview (November 2021)

    WFA

    The WFA DSA Task Force met on 18 November 2021 to discuss the Digital Services Act and Digital Markets Act, as well as to discuss the WFA’s position regarding possible regulation of targeted advertising based on personal data.

    Read more about "DSA/DMA Task Force Meeting Overview (November 2021)"
  3. LATAM mapping: Regulatory efforts to restrict food marketing in Latin America
    Maps & infographics
    Advertising & policy

    LATAM mapping: Regulatory efforts to restrict food marketing in Latin America

    WFA

    This mapping provides an overview of the latest regulatory developments and industry commitments in Latin America.

    Read more about "LATAM mapping: Regulatory efforts to restrict food marketing in Latin America"
  4. Data Safety in 2021: Benchmark & Analysis
    Guides & templatesReport
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    Data Safety in 2021: Benchmark & Analysis

    WFA

    Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and benchmarking of 2930 advertiser websites carried out by Global Data Bank.

    Read more about "Data Safety in 2021: Benchmark & Analysis"
  5. RAC Programme Meeting Overview (November 2021)
    Event reports
    Advertising & policy

    RAC Programme Meeting Overview (November 2021)

    WFA

    Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 15 November 2021.

    Read more about "RAC Programme Meeting Overview (November 2021)"
  6. WFA Guide to EU Cookie Guidance
    Maps & infographicsReport
    Advertising & policyDigital policyAd techGDPR

    WFA Guide to EU Cookie Guidance

    WFA

    An overview and comparison of cookie guidelines issued by data protection authorities in different EU countries.

    Read more about "WFA Guide to EU Cookie Guidance"
  7. Webinar: IFBA’s Enhanced Responsible Marketing Policy
    Video
    Advertising & policy

    Webinar: IFBA’s Enhanced Responsible Marketing Policy

    WFA

    In August 2021, eleven of the largest global food and drinks brands agreed to further restrict advertising to children of products high in fat, sugar and salt. Join our webinar to understand the background to this voluntary global initiative and find out what compliance means in practice.

    Read more about "Webinar: IFBA’s Enhanced Responsible Marketing Policy"
  8. DSA/DMA Task Force Meeting Overview (October 2021)
    Event reports
    Advertising & policyDigital policy

    DSA/DMA Task Force Meeting Overview (October 2021)

    WFA

    The WFA DSA Task Force met on 6 October 2021 to discuss the Digital Services Act and Digital Markets Act, as well as to develop a position on possible regulation on targeted advertising based on personal data.

    Read more about "DSA/DMA Task Force Meeting Overview (October 2021)"
  9. PAG Meeting Overview (September 2021)
    Event reports
    Advertising & policyDigital policySustainability

    PAG Meeting Overview (September 2021)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 29 September 2021.

    Read more about "PAG Meeting Overview (September 2021)"
  10. RAC Programme Meeting Overview (September 2021)
    Event reports
    Advertising & policy

    RAC Programme Meeting Overview (September 2021)

    WFA

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 22 September 2021.

    Read more about "RAC Programme Meeting Overview (September 2021)"
  11. DGX meeting overview (September 2021)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (September 2021)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 September 2021.

    Read more about "DGX meeting overview (September 2021)"
  12. AVMSD transposition: State of play and key implications for advertisers
    Report
    Advertising & policy

    AVMSD transposition: State of play and key implications for advertisers

    WFA

    An overview of ongoing Audiovisual Media Services Directive transposition processes and the implications for advertisers.

    Read more about "AVMSD transposition: State of play and key implications for advertisers"
  13. Briefing: New Mexican media transparency law
    Briefings & position papers
    Advertising & policy

    Briefing: New Mexican media transparency law

    WFA

    A new Mexican Media Transparency Law was published in the Federal Official Diary on April 30th, 2021 and goes into effect in early September. This legislation focuses on transparency and preventing “bad practices” in the industry.

    Read more about "Briefing: New Mexican media transparency law"
  14. PAG Meeting Overview (June 2021)
    Event reports
    Advertising & policyDigital policySustainability

    PAG Meeting Overview (June 2021)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 15 June 2021.

    Read more about "PAG Meeting Overview (June 2021)"
  15. DSA Task Force Meeting Overview (June 2021)
    Event reports
    Advertising & policyDigital policy

    DSA Task Force Meeting Overview (June 2021)

    WFA

    The WFA DSA Task Force met on 23 June 2021 to discuss the Digital Services Act and Digital Markets Act.

    Read more about "DSA Task Force Meeting Overview (June 2021)"
  16. Emerging trend - ad bans for fossil fuels
    Briefings & position papers
    Advertising & policy

    Emerging trend - ad bans for fossil fuels

    WFA

    Advertising restrictions for fossil fuels are gaining traction across Europe, as national and city governments develop and implement climate policies.

    Read more about "Emerging trend - ad bans for fossil fuels"
  17. DGX meeting overview (May 2021)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (May 2021)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 27 May 2021.

    Read more about "DGX meeting overview (May 2021)"
  18. RAC Programme Meeting Overview (May 2021)
    Event reports
    Advertising & policy

    RAC Programme Meeting Overview (May 2021)

    WFA

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 19 May 2021.

    Read more about "RAC Programme Meeting Overview (May 2021)"
  19. PAG Meeting Overview (April 2021)
    Event reports
    Advertising & policyDigital policyInclusive marketingSustainability

    PAG Meeting Overview (April 2021)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 27 April 2021.

    Read more about "PAG Meeting Overview (April 2021)"
  20. DSA Task Force Meeting Overview (April 2021)
    Event reports
    Advertising & policyDigital policy

    DSA Task Force Meeting Overview (April 2021)

    WFA

    The WFA DSA Task Force met on 15 April 2021 to discuss the Digital Services Act and Digital Markets Act.

    Read more about "DSA Task Force Meeting Overview (April 2021)"
  21. WFA position paper on the EU Digital Services Act
    Briefings & position papers
    Advertising & policyDigital policy

    WFA position paper on the EU Digital Services Act

    WFA

    WFA’s position paper on the Digital Services Act, a proposed legislation aimed at tackling illegal content online and promoting online advertising transparency which is currently under discussion in Brussels.

    Read more about "WFA position paper on the EU Digital Services Act"