PAG Meeting Overview (September 2021)

On the agenda:

• A presentation from Eglyn Braun, (DG JUST, Unit E2), Legal Officer in the European Commission on the latest developments concerning the Unfair Commercial Practices Directive (UCPD), including the ongoing revision of the UCPD guidance, New Consumer Agenda follow-up actions, and the current work on ‘dark patterns’.
• Aidan Sparrowhawk from GWI led a conversation with members on the way forward for the marketing industry online post the demise of the third-party cookie.
• Gabrielle Robitaille (WFA) provided members with an overview of the latest status on key digital policy files, including the Digital Services Act, the Digital Markets Act, ePrivacy Regulation and Digital Taxes.
• Fraser Bridges (WFA) gave a brief update on regulatory and self-regulatory developments around Green Claims.

WFA members can download a copy of the presentations of the day below.
A meeting overview with the key outtakes of the meeting can be found below.