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Marketing procurementMarketing procurementBenchmark: Search engine optimisation (SEO) structure
Read more about "Benchmark: Search engine optimisation (SEO) structure"WFA member benchmark exploring SEO structures.
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Marketing procurementMarketing procurementBenchmark: PR agencies in South East Asia
Read more about "Benchmark: PR agencies in South East Asia"WFA member benchmark on recommended PR agencies operating in SEA region.
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CMO ForumMarketing operationsBenchmark: Recommended DAM (Digital Asset Management) systems
Read more about "Benchmark: Recommended DAM (Digital Asset Management) systems"WFA member benchmark of recommendations for DAM (Digital Asset Management) systems
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Influencer marketingCMO ForumBenchmark: Recommended partners for creative and influencer marketing in MENA
Read more about "Benchmark: Recommended partners for creative and influencer marketing in MENA"WFA member benchmark of recommendations for creative and influencer marketing in MENA
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Advertising & policyDigital policyInclusive marketingWFA Survey: Responsible Marketing Frameworks
Read more about "WFA Survey: Responsible Marketing Frameworks"Responsible Marketing Frameworks are becoming increasingly critical for brands. WFA ran a survey during the beginning of 2023 to broader understand the composition of these frameworks, some of their weaknesses and areas for potential collaboration across teams.
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Advertising & policyBrand purposeDigital policyBrand reputationGlobal Marketer WeekInclusive marketingDigital media transformationMarketing operationsBrands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy
Read more about "Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy"WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas; marketing and children, influencer marketing, data ethics, diversity and inclusion, responsible media and environmental sustainability.
While 87% say they are increasingly critical, only 47% link their frameworks to ESG goals.
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Advertising & policyMedia & analyticsWFA Survey: A Closer Look at Data Clean Rooms
Read more about "WFA Survey: A Closer Look at Data Clean Rooms"In recent years, online privacy concerns have prompted major web browsers to phase out support for third-party cookies. As a result, advertisers have felt the need to seek alternative solutions for data-driven advertising and measurement, such as clean rooms, which offer a secure and privacy-compliant environment for data analysis and activation.
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Marketing capabilitiesBenchmark: Recommended Partners for Marketing Capability Skills Frameworks and Assessments
Read more about "Benchmark: Recommended Partners for Marketing Capability Skills Frameworks and Assessments"WFA member benchmark of recommendations for Marketing Capability Skills Frameworks and Assessments
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Marketing procurementMarketing procurementBenchmark: best practices for negotiations with your CRM agency(s)
Read more about "Benchmark: best practices for negotiations with your CRM agency(s)"WFA member benchmark on best practices for negotiations with your CRM agency(s).
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Advertising & policyDigital policyPrivacy & techDGX Benchmark: Google Analytics
Read more about "DGX Benchmark: Google Analytics"WFA’s third member benchmark on Google Analytics and regulatory decisions finding its use in breach of GDPR.
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Marketing procurementMarketing procurementBenchmark: supplier performance management software
Read more about "Benchmark: supplier performance management software"WFA member benchmark on supplier performance management software.
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Marketing procurementMarketing procurementBenchmark: marketing budget planning software
Read more about "Benchmark: marketing budget planning software"WFA member benchmark on marketing budget planning software.
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Benchmark: Direct To Consumers Insights practice
Read more about "Benchmark: Direct To Consumers Insights practice"This WFA member benchmark explored the Direct-to-Consumer Insights practices among members of the Insight Forum
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Agency managementMarketing procurementMarketing procurementBenchmark: Cascading sustainability commitments to agencies
Read more about "Benchmark: Cascading sustainability commitments to agencies"This WFA member benchmark examined how WFA members cascade their sustainability commitments to their agencies and marketing suppliers
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Advertising & policyDigital policyPrivacy & techDGX benchmark on WFA members’ data ethics policies
Read more about "DGX benchmark on WFA members’ data ethics policies"Benchmark on data ethics policies
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CMO ForumBenchmark: Recommended Creative Agencies for Sustainability
Read more about "Benchmark: Recommended Creative Agencies for Sustainability"This WFA member benchmark examined the creative agencies in Europe for their communications around sustainability.
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Marketing procurementMarketing procurementBenchmark: Global Category Management – Artwork, pre-press & print
Read more about "Benchmark: Global Category Management – Artwork, pre-press & print"This WFA member benchmark examined the category management of artwork, pre-press & print.
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Agency managementMarketing operationsDigital In-Housing Benchmark - An Agency POV (Second Instalment)
Read more about "Digital In-Housing Benchmark - An Agency POV (Second Instalment)"WFA benchmark on In-housing Digital Media, from an agency point of view
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Marketing procurementMarketing procurementBenchmark: Negotiating paid search deals
Read more about "Benchmark: Negotiating paid search deals"This WFA member benchmark explores advice on negotiating paid search deals with tech titans or big digital platforms.
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Retail media & ecommerceWFA Benchmark Results: Taking a Deeper Dive into Retail Media
Read more about "WFA Benchmark Results: Taking a Deeper Dive into Retail Media"Results from a Survey on Retail Media focusing on how organisations are leveraging their approach to this on a GLOBAL Scale
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Marketing procurementMarketing procurementBenchmark: Global Category Management – Models (for artwork/photography)
Read more about "Benchmark: Global Category Management – Models (for artwork/photography)"This WFA member benchmark examined the category management of models, for photography and/or artwork.
