Posts about Europe

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    PAG Meeting Overview (February 2020, Brussels)
    Advertising & policyDigital policyAd tech

    PAG Meeting Overview (February 2020, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 18th February 2020 in Brussels.

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  2.    Webinar: 'Dual quality' - UCPD revision recap and key watch-outs for transposition phase
    Advertising & policy

    Webinar: 'Dual quality' - UCPD revision recap and key watch-outs for transposition phase

    This webinar covers the history of the UCPD revision, the current status of the agreed EU legislation and key watch-outs for the transposition phase.

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  3.    Webinar: ePrivacy: what is it and what does it mean for advertisers?
    Advertising & policyDigital policy

    Webinar: ePrivacy: what is it and what does it mean for advertisers?

    In this webinar Catherine Armitage, Director of Digital Policy, WFA, and Pierre Bouygues, EU Public Affairs Manager, L’Oréal, an overview of the latest developments on the ePrivacy Regulation and what this could mean for advertisers in the long term.

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  4.    Benchmark: Developments in the Russian media market
    Marketing procurementMarketing procurement

    Benchmark: Developments in the Russian media market

    This WFA member benchmark covers recent developments in the Russian media market, specifically new commercial policies and the push for fixed, committed 2020 budgets.

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  5.    PAG Meeting Overview (November 2019, Brussels)
    Advertising & policyDigital policyInclusive marketing

    PAG Meeting Overview (November 2019, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on November 26, 2019 in Brussels.

    Read more about "PAG Meeting Overview (November 2019, Brussels)"
  6.    DGX meeting overview (November 2019)
    Advertising & policyDigital policyAd techData governancePrivacy & techGDPR

    DGX meeting overview (November 2019)

    Overview of the Digital Governance Exchange (DGX) meeting held on 14 November, 2019 in London.

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  7.    RAC Programme meeting overview (November 2019)
    Advertising & policyDigital policyInclusive marketing

    RAC Programme meeting overview (November 2019)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on November 27, 2019 in Brussels

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  8.    Benchmark: Shopper Agency recommendations in Western Europe
    Marketing procurementMarketing strategyMarketing structureMarketing procurementMarketing strategy

    Benchmark: Shopper Agency recommendations in Western Europe

    This WFA member benchmark covers recommendations for shopper agencies in Western Europe.

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  9.    Privacy compliance for cookies, pixels and other types of tracker (2019)
    Advertising & policyDigital policyAd techData governancePrivacy & techGDPR

    Privacy compliance for cookies, pixels and other types of tracker (2019)

    This survey examines how WFA members are managing the issue of privacy compliance for cookies, pixels and other trackers, the level of awareness and readiness across organisations and the challenges members are facing going forward.

    Read more about "Privacy compliance for cookies, pixels and other types of tracker (2019)"
  10.    ePrivacy task force meeting overview (November 2019)
    Advertising & policyDigital policyGDPR

    ePrivacy task force meeting overview (November 2019)

     Meeting materials for WFA members.

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  11.    Joint business statement on the proposal on collective redress in view of Council general approach
    Advertising & policy

    Joint business statement on the proposal on collective redress in view of Council general approach

    This is a joint business statement, co-signed by WFA, on collective redress in view of Council general approach.

    Read more about "Joint business statement on the proposal on collective redress in view of Council general approach"
  12.    PAG Meeting Overview (September 2019, Brussels)
    Advertising & policyDigital policy

    PAG Meeting Overview (September 2019, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 September 2019 in Brussels.

    Read more about "PAG Meeting Overview (September 2019, Brussels)"
  13.    RAC Programme meeting overview (September 2019)
    Advertising & policyDigital policyGDPR

    RAC Programme meeting overview (September 2019)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on September 18th, 2019 in Brussels

    Read more about "RAC Programme meeting overview (September 2019)"
  14.    Joint advertising industry position paper on collective redress
    Advertising & policy

    Joint advertising industry position paper on collective redress

    This is a joint advertising industry position paper, co-signed by WFA, on the Proposal for a directive on collective redress.

    Read more about "Joint advertising industry position paper on collective redress"
  15.    WFA co-signs letter raising concerns about Dual Quality law
    Advertising & policy

    WFA co-signs letter raising concerns about Dual Quality law

    FoodDrinkEurope-AIM-WFA comments on TRIS notification 2019/258/CZ on the Czech Draft act amending Act No 634/1992 on consumer protection.

    Read more about "WFA co-signs letter raising concerns about Dual Quality law"
  16.    RAC Programme meeting overview (May 2019)
    Advertising & policyDigital policy

    RAC Programme meeting overview (May 2019)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on May 8th, 2019 in Brussels

    Read more about "RAC Programme meeting overview (May 2019)"
  17.    Building a future-proof marketing procurement strategy
    Agency managementMarketing procurementMarketing strategyMarketing structureMarketing capabilitiesMarketing organisationMarketing procurementMarketing strategy

    Building a future-proof marketing procurement strategy

    In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out how leading companies have been procuring effective tools for a modern marketing strategy, and what challenges they're facing to implement them.

    Read more about "Building a future-proof marketing procurement strategy"
  18.    PAG Meeting Overview (May 2019, Brussels)
    Advertising & policyDigital policyMarketing structure

    PAG Meeting Overview (May 2019, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 7 May 2019 in Brussels.

    Read more about "PAG Meeting Overview (May 2019, Brussels)"
  19.    Benchmark on shifting consumer behavior in Germany
    Marketing strategyCMO ForumMarketing strategy

    Benchmark on shifting consumer behavior in Germany

     WFA member bechmark. For additional details, please log in.

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  20.    PAG Meeting Overview (February 2019, Brussels)
    Advertising & policyDigital policyInclusive marketing

    PAG Meeting Overview (February 2019, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 February 2019 in Brussels.

    Read more about "PAG Meeting Overview (February 2019, Brussels)"
  21.    Facebook and GDPR benchmark
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    Facebook and GDPR benchmark

    This peer research gathered perspectives from WFA members about Facebook Pixel and the EU’s General Data Protection Regulation (GDPR).

    Read more about "Facebook and GDPR benchmark"