Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
RSS Feed
-
Diversity wins
Read more about "Diversity wins"Report reaffirms the global relevance of the link between diversity and company financial outperformance.
-
The Power of Supplier Diversity
Read more about "The Power of Supplier Diversity"This report covers the findings from quantitative and qualitative research conducted by the ANA in the United States. The purpose was to gain an understanding of the incidence of supplier diversity programs as well as benefits, challenges, spend, goals, measurement, influence, and more.
-
UK Advertising Needs You
Read more about "UK Advertising Needs You"A showcase for Diversity and Inclusion initiatives in the UK ad industry.
-
Shadow pandemic business toolkit
Read more about "Shadow pandemic business toolkit"Support tools for businesses in managing domestic violence during COVID-19
-
Seek out good actors and elevate them
Read more about "Seek out good actors and elevate them"A view by Jerry Daykin, Media Director at GSK Consumer Healthcare
-
There is no general consumer
Read more about "There is no general consumer"A view by Aline Santos, Unilever EVP Global Marketing and Chief Diversity & Inclusion Officer
-
Diverse coalitions create breakthrough solutions
Read more about "Diverse coalitions create breakthrough solutions"A view by Jane Wakely, Lead CMO, Mars Incorporated
-
Accelerating to equal
Read more about "Accelerating to equal"A view by Marc Pritchard, Chief Brand Officr, P&G
-
Inclusion starts at home
Read more about "Inclusion starts at home"WFA has compiled some practical tips for fostering a culture of inclusion across all levels of an organisation
-
True equality is a work-in-progress
Read more about "True equality is a work-in-progress"A view by Raja Rajamannar, WFA President and Chief Marketing and Communications Officer of Mastercard
-
COVID-19: Promoting positive gender roles in marketing and advertising
Read more about "COVID-19: Promoting positive gender roles in marketing and advertising"Key considerations for businesses developing a number of socially beneficial communications for the public in an effort to address the impacts of COVID-19
-
Getting to Equal 2020: The Hidden Value of Culture Makers
Read more about "Getting to Equal 2020: The Hidden Value of Culture Makers"New Accenture research finds leaders and employees hold differing views on progress toward equality; cutting the gap by half would boost global profits by US$3.7 trillion, along with workforce ambition and empowerment
-
The Unstereotype Metric
Read more about "The Unstereotype Metric"Developed for the Unstereotype Alliance, it helps measure gender portrayal in advertising
-
A Diversity Report for the Advertising/ Marketing Industry
Read more about "A Diversity Report for the Advertising/ Marketing Industry"This report from ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce and at the senior leadership level, female representation is now likely at an all-time high. However, ethnic diversity continues to be poor, especially for African-American/Black and Hispanic/Latino.
-
The Inclusion Index
Read more about "The Inclusion Index"Kantar Inclusion Index surveyed 18,000 people in 14 countries and working in 24 different industries (to date) to produce a new global standard in marking progress towards achieving equality and inclusive ways of working.
-
Women's Empowerment Principles
Read more about "Women's Empowerment Principles"The Women’s Empowerment Principles (WEPs) are a set of Principles offering guidance to business on how to promote gender equality and women’s empowerment in the workplace, marketplace and community. Established by UN Global Compact and UN Women, the WEPs are informed by international labour and human rights standards and grounded in the recognition that businesses have a stake in, and a responsibility for, gender equality and women’s empowerment.
-
Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads
Read more about "Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads"This study examines representations of gender, race/ethnicity, sexual orientation (LGBTQ), and ability (with a focus on people with disabilities) among characters in Cannes Lions ads from 2018. Furthermore, it compared findings from 2018 to gender representations in Cannes Lions Film Craft advertisements from the previous decade (2006-2017).
-
AdReaction: Getting gender right
Read more about "AdReaction: Getting gender right"AdReaction: Getting Gender Right delivers new insights into the role of gender in brand strategy, creative response and media targeting.
-
The Gender Equality Measure
Read more about "The Gender Equality Measure"The questions used in the Gender Equality Measure (GEM™) module, which helps business leaders make better decisions by addressing unconscious bias within media and programming.
-
What Women Want
Read more about "What Women Want"Study by Kantar reports that despite an increased focus on equality, major brands are still not effectively acknowledging women’s priorities, or communicating with women in an empowering manner at every step of the customer journey.
-
Depictions, perceptions and harm (2018)
Read more about "Depictions, perceptions and harm (2018)"An evidence-based case for for stronger regulation of ads that feature stereotypical gender roles or characteristics which might be harmful to people, including ads which mock people for not conforming to gender stereotypes.
