To stand any chance of fighting inequality through inclusive business and branding, we need leaders who will drive ED&I strategies and demonstrate personal passion and accountability. At Unilever this is recognised as part of the company culture, with CEO Alan Jope driving Equity, Diversity & Inclusion as one of the top three strategic focus areas for the business.  

On the two-year anniversary of the killing of George Floyd, WFA Global Diversity Ambassador, Belinda Smith, reflects on whether the industry is doing enough on Diversity, Equity and Inclusion

Femcare brand stitches vaginas onto traditional Malaysian blouses to draw attention to taboos surrounding the female anatomy.

This article was originally published in Contagious I/O on 9 March 2022

Peruvian beer brand develops gaming tool to convert voice calls into sign language to ensure deaf and hard of hearing players don’t get left out of the conversation

This article was originally published in Contagious on 9 April 2022

Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022

Claire McAlpine and Helen Brain, Joint Heads of MediaCom UK’s Social Change Hub, reveal how they are working with clients to make a difference on DEI and sustainability.

Why Frida Mom launched in the UK by exposing the truth behind childbirth and postpartum care with a bold and provocative integrated campaign

This article was originally published in Contagious I/O on 13 December 2021

Deep dive on diversity & representation in media, following the launch of a new WFA guide to addressing DEI issues in the media planning & buying process

The guide has been developed by the European Association of Communication Agencies (EACA)