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Deep dive on diversity & representation in media, following the launch of a new WFA guide to addressing DEI issues in the media planning & buying process
Brands’ media planning & buying choices can play a significant role in supporting diversity and inclusion in the mainstream media landscape. And conversely can have, often unintentionally, a negative impact too.
There are clear Diversity, Equity and Inclusion (DEI) opportunities for advertisers to consider within their media choices. In this webinar we address how the media & advertising industry can support inclusion, following the launch of a new guide developed by the WFA Diversity Task Force with the support of GARM – the Global Alliance for Responsible Media.
Speakers: