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WFA Global Marketer Week to be held in Toronto in 2017
Read more about "WFA Global Marketer Week to be held in Toronto in 2017"UPDATE: Global Marketer Week in Toronto (#GMWTO) will take place from 25 to 28 April 2017
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Global marketers seek a new model for insights
Read more about "Global marketers seek a new model for insights"Research identifies key changes required to make insights more effective partners in driving brand growth
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WFA President warns brands not to lose sight of the basics
Read more about "WFA President warns brands not to lose sight of the basics"State of the Union address highlights seven ways marketers are making their lives harder
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WFA announces changes to global leadership team
Read more about "WFA announces changes to global leadership team"WFA announces changes to global leadership teamNew regional Vice-Presidents for APAC and AfricaNew appointments to board include representatives from Danone, AB InBev, Mondelez, Nissan, Pfizer and Visa
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ASEAN marketers seek enhanced digital capabilities
Read more about "ASEAN marketers seek enhanced digital capabilities"Survey highlights need to boost consumer insight, integrated activity planning, innovation, digital marketing and analytics to drive digital transformationResearch conducted in collaboration with national advertiser associations; respondents were regional and local marketers from brands that spend in excess of US$54b per annum globallyFull results to be released at Global Marketer Week- #GMWKL- in Kuala Lumpur on March 17th
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Marketing structureMarketing capabilitiesMarketing operationsWFA breaks down walls between Insights and Media
Read more about "WFA breaks down walls between Insights and Media"Two of the WFA's key workstreams have hosted a first-ever joint session to identify the best way to stop silo-ed thinking.
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What it takes to be a true Marketing Leader
Read more about "What it takes to be a true Marketing Leader" -
Organising around the Customer Experience
Read more about "Organising around the Customer Experience" -
Growth Drivers study report
Read more about "Growth Drivers study report" -
Marketing strategyMarketing strategy
Lack of scrutiny has given ad fraud criminals a head start
Read more about "Lack of scrutiny has given ad fraud criminals a head start"
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WFA announces speakers for Global Marketer Week
Read more about "WFA announces speakers for Global Marketer Week"Tony Fernandes, AirAsia Group CEO and Founder, Tune Group of Companies, to open Global Marketer ConferenceTATA, RBS and Samsung among those to speak at event's first visit to South East Asia
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Digital Governance Exchange: 2015 Year in Review
Read more about "Digital Governance Exchange: 2015 Year in Review"Good digital governance is increasingly being recognised as a key enabler of progress, allowing companies to embrace technologies more rapidly and innovate with greater confidence.
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Policy Action Group: 2015 Year in Review
Read more about "Policy Action Group: 2015 Year in Review"2015 was punctuated by the rise in an existential threat to the advertising ecosystem, global policy challenges and a landmark acknowledgment from APEC leaders about the role and value of advertising and industry self-regulation.
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Don’t scrap marketing procurement, embed it
Read more about "Don’t scrap marketing procurement, embed it" -
Influencer marketingCMO ForumBuilding Social Communities
Read more about "Building Social Communities"What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy, earned media value and increased sales.
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Data moving to the centre of global marketing strategies
Read more about "Data moving to the centre of global marketing strategies"Investment in analytics set for massive rise as marketers evolve from historical reporting of 'what happened' to predictive and prescriptive approaches85% of brands consider data privacy to be an integral component of customer trust, not just 'legal compliance'
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Chinese marketers expect mobile to become a strong offline business driver in 2015/16
Read more about "Chinese marketers expect mobile to become a strong offline business driver in 2015/16"Mobile messaging app use up 305% year on year
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AirAsia joins World Federation of Advertisers
Read more about "AirAsia joins World Federation of Advertisers"First Malaysian company to join, fifth member from APAC
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Keeping up in China
Read more about "Keeping up in China"
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Unilever's Porter to lead WFA's China MEDIAFORUM
Read more about "Unilever's Porter to lead WFA's China MEDIAFORUM"WFA Press Release
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Responsible practices in online behavioural advertising infographic
Read more about "Responsible practices in online behavioural advertising infographic"
