Posts about Programmatic & ad tech

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers
    Benchmark
    Ad tech

    Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers

    WFA

    A benchmark reviewing how brands have handled the changes in ad format requirements to HTML5. 

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  2. Webinar on Programmatic Media: Seeing Through the Financial Fog
    Video

    Webinar on Programmatic Media: Seeing Through the Financial Fog

    WFA, AdFin

    Webinar featuring Andrew Altersohn, CEO of AD/FIN

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  3. Benchmark on retargeting investment & approach
    Benchmark
    Ad techMarketing procurementMarketing procurement

    Benchmark on retargeting investment & approach

    WFA

    Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands. 

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  4. Guide to Programmatic Media (2014)
    Guides & templates
    Trends & forecastsAd techAgency managementMedia & analyticsPrivacy & tech

    Guide to Programmatic Media (2014)

    WFA

    An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks available to advertisers.

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