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Marketers have a unique toolset to help change the world for the better—it’s time they used it, says Guardian columnist and brand strategist, Arwa Mahdawi
Advertising can be a force for good that promotes change towards a more diverse and inclusive world. To help marketeers in this effort, UNICEF presented their "Promoting diversity and inclusion in advertising" playbook.
WFA podcast host, David Wheldon, speaks with “The Ad Contrarian”, Bob Hoffman.
Meeting overview and presentations from WFA’s Media Forum on 27 October 2021.
Overview of the Sourcing Forum held remotely on October 21, 2021.
Senior marketers now have more knowledge and greater interest
Expected investment has risen nearly three-fold in the last two years
The WFA’s CMO Forum boasts marketing leaders from diverse categories and geographies, yet their priorities are often strikingly consistent. One of the clearest threads remains the ever-present need for transformation, says Rob Dreblow, WFA Global Head of Marketing Services.
The pandemic has changed everything but what new priorities, behaviours or ways of working from the last two years would jury members for the Global Marketer of the Year retain for the future?
Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19, during which many people turned to gaming while stuck at home.
Jon Baldwin Quintanilla, WFA’s Junior Policy and Communications Manager, shares key take-outs from the recent WFA webinar with The Economist’s Deputy Editor, Tom Standage.
WFA member benchmark and scorecard template on Pitch Consultant Selection
The ad industry should embrace the societal benefits that new tech rules from Brussels could deliver
Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.
WFA benchmark on In-housing Digital Media, from agencies' point of view
Chocolate brand celebrates Hindu festival by gifting the sense of touch to children with upper limb differences.
This article was originally published in Contagious I/O on 20 August 2021
How a UK broadcaster evolved its creative platform to challenge perceptions about disability and promote its Paralympics coverage
This article was originally published in Contagious I/O on 3 September 2021
Meeting overview and presentations from WFA’s In-House Forum meeting on 12 October 2021, which took place remotely.
Most common forms of discrimination globally were reported on the basis of age and family status
Women and ethnic minorities in the marketing industry report poorer lived experiences than men and ethnic majorities
But marketing still outperforms many other industries globally on DEI
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.
The WFA DSA Task Force met on 6 October 2021 to discuss the Digital Services Act and Digital Markets Act, as well as to develop a position on possible regulation on targeted advertising based on personal data.
The Economist’s predictive look to the year ahead. Tom Standage shares an exclusive, first insight into the top 10 topics of the The World Ahead: 2022 report.