Posts about Agency remuneration

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Benchmark on Production Pre-payments
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on Production Pre-payments

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Production Pre-payments"
  2. Survey on Influencer Marketing
    Benchmark
    Agency managementMarketing strategyCMO ForumMarketing capabilitiesMarketing operationsMarketing organisationMarketing strategy

    Survey on Influencer Marketing

    WFA

    WFA member survey. For additional details, please log in.

    Read more about "Survey on Influencer Marketing"
  3. Deliverable-driven agency payments
    Expert opinionEvent reports
    Marketing procurementMarketing procurement

    Deliverable-driven agency payments

    Laura Forcetti

    Seven tips for more effective agency compensation

    Read more about "Deliverable-driven agency payments"
  4. Survey on Social Media & Social Content Management 2017
    Benchmark
    Trends & forecastsAgency managementBrand reputationInfluencer marketingMarketing strategyMarketing structureCMO ForumMarketing strategy

    Survey on Social Media & Social Content Management 2017

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Social Media & Social Content Management 2017"
  5. Survey results: Paying for 3rd party verification
    Benchmark
    Advertising & policyMedia & analyticsPrivacy & tech

    Survey results: Paying for 3rd party verification

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey results: Paying for 3rd party verification"
  6. Best practice: global media transparency & contracts (2017)
    Report
    Global Marketer WeekMarketing procurementMarketing procurement

    Best practice: global media transparency & contracts (2017)

    WFA

     Challenges with contracts, transparency and remuneration are considerable and commonplace among members. The Transparency & Contracts workshops considered solutions to some challenges.

    Read more about "Best practice: global media transparency & contracts (2017)"
  7. Programmatic management fee benchmarking
    Benchmark
    Ad techCross-media measurementMedia & analytics

    Programmatic management fee benchmarking

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Programmatic management fee benchmarking"
  8. Marketing Procurement Maturity Assessment 2017
    Benchmark
    Agency managementMarketing procurementMarketing organisationMarketing procurement

    Marketing Procurement Maturity Assessment 2017

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Marketing Procurement Maturity Assessment 2017"
  9. Survey results on Agency evaluation
    Benchmark
    Agency managementMarketing procurementMarketing strategyMarketing procurementMarketing strategy

    Survey results on Agency evaluation

    WFA, Decideware

    WFA member survey. For additional details, please log in.

    Read more about "Survey results on Agency evaluation"
  10. Survey on Global Ad Server Management
    Benchmark

    Survey on Global Ad Server Management

    WFA, Ebiquity

    The aim of this research is to build a picture into how multinational companies are structuring their relationships with ad serving companies, who they are working with and how much they are spending on ad serving.

    Read more about "Survey on Global Ad Server Management"
  11. Benchmark on the use of supply chain financing
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on the use of supply chain financing

    WFA

    Benchmark on the use of supply chain financing within marketing, looking at how the extension of payment terms can be mitigated by 3rd party financing.

    Read more about "Benchmark on the use of supply chain financing"
  12. Survey on China agency rosters
    Benchmark
    Agency managementMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Survey on China agency rosters

    WFA

    Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.

    Read more about "Survey on China agency rosters"
  13. Report on global media transformation
    BenchmarkVideo
    Agency managementMarketing strategyDigital media transformationMarketing strategy

    Report on global media transformation

    WFA

    Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are for the future and what do we need from our agency (and other ecosystem) partners? Find out below.

    Read more about "Report on global media transformation"
  14. Survey results on Media Agency Remuneration 2016
    Benchmark

    Survey results on Media Agency Remuneration 2016

    WFA

    WFA surveyed members on the the subject of media agency remuneration in Q4 2015.

    Read more about "Survey results on Media Agency Remuneration 2016"
  15. Survey results on Marketing in ASEAN
    Benchmark
    Agency managementCMO Forum

    Survey results on Marketing in ASEAN

    WFA

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated, anonymous, responses from 101 client-side marketers in ASEAN.

    Read more about "Survey results on Marketing in ASEAN"
  16. Survey on Media Procurement Excellence
    Benchmark
    Marketing procurementMarketing procurement

    Survey on Media Procurement Excellence

    WFA, ID COMMS

    Survey in partnership with ID Comms on best-in-class media procurement: prevalence of Media Leadership Councils, how paid media is evolving, RACIs for managing agencies, media investment evolution and the correlation between media resources vs. global media spend.

    Read more about "Survey on Media Procurement Excellence"
  17. Benchmark on Recommended agency fee negotiators in Asia
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on Recommended agency fee negotiators in Asia

    WFA

    WFA benchmark conducted for a member looking for recommendations on suppliers for agency fee negotiations in APAC.

    Read more about "Benchmark on Recommended agency fee negotiators in Asia"
  18. Benchmark on Media rebates & agency remuneration China
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on Media rebates & agency remuneration China

    WFA

    A benchmark examining average media rebate levels and agency remuneration levels among clients in China.

    Read more about "Benchmark on Media rebates & agency remuneration China"
  19. Survey on digital agency management
    Benchmark
    Marketing procurementMarketing procurement

    Survey on digital agency management

    WFA

    Survey results on managing digital agency rosters, supply base by spend, sourcing digital agencies, programmatic and technology partners.

    Read more about "Survey on digital agency management"
  20. Benchmark on Pitch fees in South Africa
    Benchmark
    Agency managementCMO Forum

    Benchmark on Pitch fees in South Africa

    WFA

    Benchmark on Pitch fees in South Africa, conducted for a member that was told by the Association for Communication and Advertising of South Africa (ACA SA) that, when reviewing their agencies, clients must pay pitch fees.

    Read more about "Benchmark on Pitch fees in South Africa"
  21. Marketing Sourcing KPIs
    Report
    Marketing procurementMarketing procurement

    Marketing Sourcing KPIs

    WFA

    The most common financial, sourcing and agency performance metrics and KPIs used by members (also covering procurement value beyond savings).

    Read more about "Marketing Sourcing KPIs"