Posts about Benchmark

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Benchmark: Global Category Management – Digital Commerce
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Global Category Management – Digital Commerce

    WFA

    This WFA member benchmark examined the category management of Digital Commerce

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  2. WFA Benchmark: Media Ad Servers in a Constantly changing environment
    Benchmark
    Marketing technologyMarketing technology

    WFA Benchmark: Media Ad Servers in a Constantly changing environment

    WFA

    A WFA member wanted to know the most up-to-date Point of View from advertisers when it comes to ad servers in our constantly evolving industry.

    Read more about "WFA Benchmark: Media Ad Servers in a Constantly changing environment"
  3. Benchmark: Supply-chain finance solutions
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Supply-chain finance solutions

    WFA

    This WFA member benchmark examined reasons for/against and approaches to supply-chain finance.

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  4. Benchmark: Supplier Relationship Management (SRM) programs
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Supplier Relationship Management (SRM) programs

    WFA

    WFA member benchmark on Supplier Relationship Management (SRM) programs.

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  5. Benchmark: Panel service agency(s) fee increases
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Panel service agency(s) fee increases

    WFA

    WFA member benchmark on changes in panel service fees and top tips on how to mitigate significant increases, internally or together with the provider.

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  6. Benchmark: Job description for capability role
    Benchmark
    CMO ForumMarketing capabilities

    Benchmark: Job description for capability role

    WFA

    A benchmark on examples of job descriptions for (junior) marketing capability roles. 

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  7. Benchmark: Recommended tools for in-house agency operations
    Benchmark
    Marketing capabilities

    Benchmark: Recommended tools for in-house agency operations

    WFA

    WFA member benchmark on recommended tools/systems/apps to support in-house agency operations. 

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  8. Benchmark: Global Category Management – Digital production & publishing
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Global Category Management – Digital production & publishing

    WFA

    This WFA member benchmark examines the category management of digital production & publishing.

    Read more about "Benchmark: Global Category Management – Digital production & publishing"
  9. Benchmark: Market Research & Insights – Recommended agency partners
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Market Research & Insights – Recommended agency partners

    WFA

    WFA member benchmark on recommended market research & insights agency partners and approaches to benchmarking rates.

    Read more about "Benchmark: Market Research & Insights – Recommended agency partners"
  10. Benchmark: Global Category Management – Loyalty & Reward
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Global Category Management – Loyalty & Reward

    WFA

    This WFA member benchmark examined the category management of Loyalty & Reward.

    Read more about "Benchmark: Global Category Management – Loyalty & Reward"
  11. Marketing budgets under heavy scrutiny, WFA and Ebiquity research
    Press releasesBenchmarkReport

    Marketing budgets under heavy scrutiny, WFA and Ebiquity research

    WFA

    Marketing and advertising budgets are coming under increasing pressure and heavy scrutiny from finance directors in the volatile and unpredictable 2022 marketplace, according to new research. Nevertheless, some of the world’s biggest brands remain committed to maintaining planned investment despite the threat of recession in many markets.

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  12. WFA Benchmark Results: Measuring Media Dollars & Performance
    Benchmark
    Cross-media measurementMarketing effectiveness

    WFA Benchmark Results: Measuring Media Dollars & Performance

    WFA

    A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.

    Read more about "WFA Benchmark Results: Measuring Media Dollars & Performance"
  13. Benchmark: Global Category Management – Adaptation & transcreation
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Global Category Management – Adaptation & transcreation

    WFA

    This WFA member benchmark examined the category management of adaptation & transcreation

    Read more about "Benchmark: Global Category Management – Adaptation & transcreation"
  14. Benchmark: UX agencies and partners
    Benchmark

    Benchmark: UX agencies and partners

    WFA

    This WFA member benchmark lists recommendations of user experience research agency partners.

    Read more about "Benchmark: UX agencies and partners"
  15. Benchmark: Global Category Management – POS & displays
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Global Category Management – POS & displays

    WFA

    This WFA member benchmark examined the category management of POS & displays.

    Read more about "Benchmark: Global Category Management – POS & displays"
  16. WFA Benchmark: Web tracking in a cookieless world
    Benchmark
    Advertising & policyCross-media measurementMarketing effectivenessMarketing technologyMarketing technology

    WFA Benchmark: Web tracking in a cookieless world

    WFA

    A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their analytics platform (Adobe) is tracking fewer and fewer people as time goes on. This has made it harder for them to accurately report business results and optimize their campaigns.

    Read more about "WFA Benchmark: Web tracking in a cookieless world"
  17. Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath
    Benchmark
    Cross-media measurementMedia & analyticsMarketing technologyMarketing technology

    Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath

    WFA

    A WFA member was looking for reviews of GMP365

    Read more about "Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath"
  18. Benchmark: Exploring Innovative Agency Models
    Benchmark
    Agency managementMarketing structure

    Benchmark: Exploring Innovative Agency Models

    WFA

    A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member therefore wanted to know if others have a model in place for working with multiple agencies.

    Read more about "Benchmark: Exploring Innovative Agency Models"
  19. Benchmark: Negotiations with tech titans or big digital platforms
    Benchmark
    Marketing procurementValue of advertisingMarketing procurement

    Benchmark: Negotiations with tech titans or big digital platforms

    WFA

    WFA member benchmark on obtaining savings or other forms of value when negotiating with tech titans or big platforms.

    Read more about "Benchmark: Negotiations with tech titans or big digital platforms"
  20. Marketing facing “worst-ever” talent crisis
    Press releasesBenchmarkReport
    Marketing capabilitiesMedia transformation

    Marketing facing “worst-ever” talent crisis

    WFA

    Data and analytics, eCommerce and measurement top skills shortage

    Over-specialisation, poor training and talent management key reasons for lack of staff development  

    Read more about "Marketing facing “worst-ever” talent crisis"
  21. Benchmark: Online communities and advisory boards
    Benchmark
    Marketing effectiveness

    Benchmark: Online communities and advisory boards

    WFA

    A member of the WFA Insight Forum is looking for partnering with agencies for online communities and advisory boards

    Read more about "Benchmark: Online communities and advisory boards"