Posts about Digital policy

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Transparency in Political Task Force Meeting Overview (February 2022)
    Event reports
    Digital policy

    Transparency in Political Task Force Meeting Overview (February 2022)

    WFA

    The WFA Transparency in Political Advertising Task Force met on 9 February 2022 to discuss the recent European Commission proposal on the transparency and targeting of political advertising, and agree on WFA priorities.

    Read more about "Transparency in Political Task Force Meeting Overview (February 2022)"
  2. DSA/DMA Task Force Meeting Overview (January 2022)
    Event reports
    Digital policy

    DSA/DMA Task Force Meeting Overview (January 2022)

    WFA

    The WFA DSA/DMA Task Force met on 25 January 2022 to discuss the Digital Services Act (DSA) and Digital Markets Act (DMA), and agree on WFA next steps.

    Read more about "DSA/DMA Task Force Meeting Overview (January 2022)"
  3. EU Digital Markets Act: WFA briefing, February 2022
    Briefings & position papers
    Digital policy

    EU Digital Markets Act: WFA briefing, February 2022

    WFA

    WFA has prepared an overview of EU institutions’ positions and WFA next steps on the DMA.

    Read more about "EU Digital Markets Act: WFA briefing, February 2022"
  4. EU Digital Services Act: WFA briefing, February 2022
    Briefings & position papers
    Digital policy

    EU Digital Services Act: WFA briefing, February 2022

    WFA

    WFA has prepared an overview of EU institutions’ positions and WFA next steps on the DSA.

    Read more about "EU Digital Services Act: WFA briefing, February 2022"
  5. DGX Benchmark: Google Analytics
    Benchmark
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX Benchmark: Google Analytics

    WFA

    WFA member benchmark on the Austrian DPA and EDPS decisions finding Google Analytics in breach of GDPR.

    Read more about "DGX Benchmark: Google Analytics"
  6. DGX meeting on Google Analytics (January 2022)
    Event reports
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting on Google Analytics (January 2022)

    WFA

    In this session on 27 January 2022, WFA members discussed the Austrian DPA and European Data Protection Supervisor decisions which found the use of Google Analytics in violation of the EU GDPR.

    Read more about "DGX meeting on Google Analytics (January 2022)"
  7. The EU Digital Markets Act: what is it and why is it relevant to advertisers?
    Briefings & position papers
    Advertising & policyDigital policy

    The EU Digital Markets Act: what is it and why is it relevant to advertisers?

    WFA

    WFA has developed a briefing on the EU Digital Markets Act which outlines the key provisions relevant for advertisers.

    Read more about "The EU Digital Markets Act: what is it and why is it relevant to advertisers?"
  8. DGX meeting overview (December 2021)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (December 2021)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 December 2021.

    Read more about "DGX meeting overview (December 2021)"
  9. Webinar: Benchmarking data safety and risk across the industry
    Video
    Advertising & policyDigital policyPrivacy & tech

    Webinar: Benchmarking data safety and risk across the industry

    WFA

    An analysis and benchmarking of data safety and risk across the industry

    Read more about "Webinar: Benchmarking data safety and risk across the industry"
  10. PAG Meeting Overview (November 2021)
    Event reports
    Advertising & policyDigital policySustainability

    PAG Meeting Overview (November 2021)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 November 2021.

    Read more about "PAG Meeting Overview (November 2021)"
  11. DSA/DMA Task Force Meeting Overview (November 2021)
    Event reports
    Advertising & policyDigital policy

    DSA/DMA Task Force Meeting Overview (November 2021)

    WFA

    The WFA DSA Task Force met on 18 November 2021 to discuss the Digital Services Act and Digital Markets Act, as well as to discuss the WFA’s position regarding possible regulation of targeted advertising based on personal data.

    Read more about "DSA/DMA Task Force Meeting Overview (November 2021)"
  12. Data Safety in 2021: Benchmark & Analysis
    Guides & templatesReport
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    Data Safety in 2021: Benchmark & Analysis

    WFA

    Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and benchmarking of 2930 advertiser websites carried out by Global Data Bank.

    Read more about "Data Safety in 2021: Benchmark & Analysis"
  13. WFA Guide to EU Cookie Guidance
    Maps & infographicsReport
    Advertising & policyDigital policyAd techGDPR

    WFA Guide to EU Cookie Guidance

    WFA

    An overview and comparison of cookie guidelines issued by data protection authorities in different EU countries.

    Read more about "WFA Guide to EU Cookie Guidance"
  14. It's time to regulate the digital ad market
    Expert opinion
    Advertising & policyDigital policyData governancePrivacy & tech

    It's time to regulate the digital ad market

    Stephan Loerke

    The ad industry should embrace the societal benefits that new tech rules from Brussels could deliver

    Read more about "It's time to regulate the digital ad market"
  15. DSA/DMA Task Force Meeting Overview (October 2021)
    Event reports
    Advertising & policyDigital policy

    DSA/DMA Task Force Meeting Overview (October 2021)

    WFA

    The WFA DSA Task Force met on 6 October 2021 to discuss the Digital Services Act and Digital Markets Act, as well as to develop a position on possible regulation on targeted advertising based on personal data.

    Read more about "DSA/DMA Task Force Meeting Overview (October 2021)"
  16. Webinar | Economist Impact presents The World Ahead: 2022
    Video
    Advertising & policyDigital policySustainability

    Webinar | Economist Impact presents The World Ahead: 2022

    WFA

    The Economist’s predictive look to the year ahead. Tom Standage shares an exclusive, first insight into the top 10 topics of the The World Ahead: 2022 report.

    Read more about "Webinar | Economist Impact presents The World Ahead: 2022"
  17. PAG Meeting Overview (September 2021)
    Event reports
    Advertising & policyDigital policySustainability

    PAG Meeting Overview (September 2021)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 29 September 2021.

    Read more about "PAG Meeting Overview (September 2021)"
  18. Webinar | Privacy in China: The new Personal Information Protection Law (PIPL)
    Video
    Advertising & policyDigital policyGDPR

    Webinar | Privacy in China: The new Personal Information Protection Law (PIPL)

    WFA

    A briefing session on China’s new Personal Information Protection Law (PIPL), which enters into force on 1 November 2021

    Read more about "Webinar | Privacy in China: The new Personal Information Protection Law (PIPL)"
  19. DGX meeting overview (September 2021)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (September 2021)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 September 2021.

    Read more about "DGX meeting overview (September 2021)"
  20. Webinar: The EU Digital Services Act and Digital Markets Act - opportunities and challenges for the EU digital advertising market
    Video
    Advertising & policyDigital policyPrivacy & tech

    Webinar: The EU Digital Services Act and Digital Markets Act - opportunities and challenges for the EU digital advertising market

    WFA

    In this webinar, we discuss the EU Digital Services Act and Digital Markets Act, two legislative proposals current being considered by the European Union which will have profound impacts on the European digital advertising market.

    Read more about "Webinar: The EU Digital Services Act and Digital Markets Act - opportunities and challenges for the EU digital advertising market"
  21. WFA amendment suggestions on the EU Digital Markets Act
    Advertising & policyDigital policy

    WFA amendment suggestions on the EU Digital Markets Act

    WFA

    These are WFA’s amendments suggestions on the European Commission proposal for an EU Digital Markets Act

    Read more about "WFA amendment suggestions on the EU Digital Markets Act"