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Advertising & policyDigital policyAd techPrivacy & techAIWebinar: AI & advertising, a consumer perspective
Read more about "Webinar: AI & advertising, a consumer perspective"A report on the potential harms of AI powered advertising, and thoughts on redesigning the system.
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Advertising & policyDigital policyPrivacy & techPrivacy in China: the new draft PIPL and what it could mean for advertisers
Read more about "Privacy in China: the new draft PIPL and what it could mean for advertisers"A briefing session on China’s new draft Personal Information Protection Law.
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Advertising & policyDigital policyPrivacy & techDGX meeting overview: Competition and digital advertising (October 2020)
Read more about "DGX meeting overview: Competition and digital advertising (October 2020)"Overview of the special Digital Governance Exchange (DGX) session on competition and digital advertising held remotely on 30 October, 2020.
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Advertising & policyDigital policyPrivacy & tech
DGX meeting overview (October 2020)
Read more about "DGX meeting overview (October 2020)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 21 October, 2020
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Top take-outs from The World in 2021 with The Economist
Read more about "Top take-outs from The World in 2021 with The Economist"Will Gilroy, WFA's Director of Policy and Communications, shares key take-aways from the recent webinar with The Economist's Deputy Editor, Tom Standage.
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Advertising & policyDigital policyMarketing strategyMarketing strategy
Webinar: The Economist presents The World in 2021
Read more about "Webinar: The Economist presents The World in 2021"The Economist’s predictive look to the year ahead. Tom Standage shares key insights from the upcoming The Economist report this November
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Advertising & policyDigital policyPrivacy & techDGX Benchmark: EU-US Data Transfers
Read more about "DGX Benchmark: EU-US Data Transfers"This WFA member benchmark covers member experiences regarding data transfers between the EU and the US.
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Advertising & policyDigital policyPrivacy & techData Ethics Board meeting overview (September 2020)
Read more about "Data Ethics Board meeting overview (September 2020)"Overview of the Data Ethics Board meeting held on 21 September 2020.
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Marketing technologyMarketing technologyMedia Forum Meeting Overview (September 2020)
Read more about "Media Forum Meeting Overview (September 2020)"Overview of the Media Forum held on 22 September, 2020.
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Advertising & policyDigital policyPrivacy & techDGX meeting overview (September 2020)
Read more about "DGX meeting overview (September 2020)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 September, 2020.
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Marketing technologyMarketing technologyProgrammatic & Data Forum Meeting Overview (September 2020)
Read more about "Programmatic & Data Forum Meeting Overview (September 2020)"Overview of the Media Forum held on 9 September, 2020.
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Advertising & policyDigital policyYou can learn a lot from a dummy
Read more about "You can learn a lot from a dummy"It took over three decades for 90% of Americans to start buckling up, from only 14% in 1984. In the digital marketing world we don't have all that time to adopt such safety protections. Data protection is a sorely needed service, and it can't wait, says Lung Huang, Head of Growth Solutions for Mars Petcare.
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Ad techMarketing technologyMarketing technologyProgrammatic trading accounts for more than two fifths of global digital media investment by major multinationals
Read more about "Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals"In-house and hybrid trading models now used by 84% of respondents
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Advertising & policyDigital policyData governancePrivacy & techThree hot topics in digital policy
Read more about "Three hot topics in digital policy"Privacy, content and ethics are critical issues for companies seeking to get one step ahead, says Gabrielle Robitaille, Digital Policy Manager at WFA.
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Advertising & policyDigital policyAd techData governancePrivacy & techDGX meeting overview (July 2020)
Read more about "DGX meeting overview (July 2020)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 7 July, 2020.
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Customer experience in the world’s “new normal”
Read more about "Customer experience in the world’s “new normal”"How can brands use behavioral science to re-invent their customers’ experience during and post COVID-19? In the light of massive changes in consumer behaviour happening globally, Richard Bordenave, CEO of BVA Nudge Unit Singapore, decoded during a WFA webinar earlier this year some of the trends that may reshape businesses in a soon future.
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Ad techMarketing technologyMarketing technologyProgrammatic Data & Technology (2020)
Read more about "Programmatic Data & Technology (2020)"The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has evolved over the past years.
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Advertising & policyDigital policyPrivacy & tech
Data Ethics Board meeting overview (June 2020)
Read more about "Data Ethics Board meeting overview (June 2020)"Overview of the Data Ethics Board meeting held on 23 June 2020.
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Advertising & policyDigital policyData governancePrivacy & techWhy marketers must embrace ethical data use
Read more about "Why marketers must embrace ethical data use"To coincide with the launch of the world’s first guide on data ethics for brands, Data Ethics – The Rise of Morality in Technology, WFA asked four industry experts why prioritising people over data is so important for brands' long-term license to operate.
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Marketing effectivenessMarketing strategyMarketing strategyMedia Outlook in the COVID-19 Crisis
Read more about "Media Outlook in the COVID-19 Crisis"Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the ongoing Covid-19 pandemic.
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Marketing technologyMarketing operationsMarketing technologyWebinar+: Programmatic supply-chain transparency
Read more about "Webinar+: Programmatic supply-chain transparency"This webinar covers programmatic supply-chain transparency, following the publication of the ISBA & PWC UK study published in 2020. Afterwards, WFA members discuss the topic both from a Global and an APAC perspective.
