Posts about Julia Kraft

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Survey Results: Marketing Capability Programmes
    Benchmark
    Media & analyticsMarketing structureCMO ForumMarketing capabilities

    Survey Results: Marketing Capability Programmes

    WFA, Circus Street

    WFA member survey. For additional details, please log in.

    Read more about "Survey Results: Marketing Capability Programmes"
  2. Survey on Social Media & Social Content Management 2017
    Benchmark
    Trends & forecastsAgency managementBrand reputationInfluencer marketingMarketing strategyMarketing structureCMO ForumMarketing strategy

    Survey on Social Media & Social Content Management 2017

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Social Media & Social Content Management 2017"
  3. Benchmark on Integrated Production
    Benchmark
    Marketing procurementCMO ForumMarketing procurement

    Benchmark on Integrated Production

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Integrated Production"
  4. Benchmark on recommended influencer agencies
    Benchmark
    Agency managementInfluencer marketingMarketing procurementCMO ForumMarketing procurement

    Benchmark on recommended influencer agencies

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on recommended influencer agencies"
  5. Benchmark on recommended etail content agencies
    Benchmark
    Agency managementCMO ForumMarketing organisation

    Benchmark on recommended etail content agencies

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on recommended etail content agencies"
  6. Survey on Briefing for integrated communications (2017)
    BenchmarkReport
    Agency managementMarketing strategyCMO ForumMarketing strategy

    Survey on Briefing for integrated communications (2017)

    WFA, The Observatory

    WFA member survey. For additional details, please log in.

    Read more about "Survey on Briefing for integrated communications (2017)"
  7. 10 steps to close the gap between digital consumers and businesses
    BenchmarkReport
    Ad techMarketing strategyCMO ForumDigital media transformationMarketing strategy

    10 steps to close the gap between digital consumers and businesses

    WFA, The Digital Consultancy

       

    Read more about "10 steps to close the gap between digital consumers and businesses"
  8. Survey on Working with adtech and martech startups
    Benchmark
    Ad techAgency managementMarketing structureCMO ForumMarketing organisation

    Survey on Working with adtech and martech startups

    WFA

    The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech startups working together.

    Read more about "Survey on Working with adtech and martech startups"
  9. Content marketing survey results
    Benchmark
    Marketing structureCMO ForumContent marketing

    Content marketing survey results

    WFA

    The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to internal resource.

    Read more about "Content marketing survey results"
  10. Unlocking brand value with social communities
    Report
    Media & analyticsPrivacy & techInfluencer marketingCMO Forum

    Unlocking brand value with social communities

    WFA, STATSIT

    Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue. This study investigates how brands can connect with their customers in more meaningful and effective ways online. 

    Read more about "Unlocking brand value with social communities"
  11. Survey results on Marketing in ASEAN
    Benchmark
    Agency managementCMO Forum

    Survey results on Marketing in ASEAN

    WFA

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated, anonymous, responses from 101 client-side marketers in ASEAN.

    Read more about "Survey results on Marketing in ASEAN"
  12. Building Social Communities
    Report
    Influencer marketingCMO Forum

    Building Social Communities

    WFA, STATSIT

    What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy, earned media value and increased sales.

    Read more about "Building Social Communities"
  13. Benchmark on Recommended search agencies in LATAM
    Benchmark
    Agency managementCMO Forum

    Benchmark on Recommended search agencies in LATAM

    WFA

    WFA benchmark conducted for a member looking for recommendations on search agencies in LATAM.

    Read more about "Benchmark on Recommended search agencies in LATAM"
  14. Webinar on Reciprocity: The future of comms planning?
    Video
    CMO Forum

    Webinar on Reciprocity: The future of comms planning?

    WFA, Naked

    In this webinar, Naked Communication's Will Collin explains why he believes the future of comms planning - and marketing communications more generally - lies not in engagement but in reciprocity.

    Read more about "Webinar on Reciprocity: The future of comms planning?"
  15. Recommended global PR agencies
    Benchmark
    Agency managementMarketing procurementCMO ForumMarketing procurement

    Recommended global PR agencies

    WFA

    Benchmark on recommended global PR agencies.

    Read more about "Recommended global PR agencies"
  16. Benchmark on C-suite roles and responsibilities
    Benchmark
    Marketing structureCMO ForumMarketing organisation

    Benchmark on C-suite roles and responsibilities

    WFA

    This benchmark therefore looks at how many WFA members have roles such as  CDOs/ CIOs/ CTOs/etc. in their company and what key responsibilities they include.

    Read more about "Benchmark on C-suite roles and responsibilities"
  17. Benchmark on Pitch fees in South Africa
    Benchmark
    Agency managementCMO Forum

    Benchmark on Pitch fees in South Africa

    WFA

    Benchmark on Pitch fees in South Africa, conducted for a member that was told by the Association for Communication and Advertising of South Africa (ACA SA) that, when reviewing their agencies, clients must pay pitch fees.

    Read more about "Benchmark on Pitch fees in South Africa"
  18. Benchmark on franchising models
    Benchmark
    Marketing procurementMarketing strategyMarketing structureCMO ForumMarketing organisationMarketing procurementMarketing strategy

    Benchmark on franchising models

    WFA

    WFA member benchmark on franchising models.

    Read more about "Benchmark on franchising models"
  19. Survey on digital resource engagement with brand marketing
    Benchmark
    Marketing structureCMO ForumMarketing organisation

    Survey on digital resource engagement with brand marketing

    WFA

    Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations. 

    Read more about "Survey on digital resource engagement with brand marketing"
  20. Benchmark on Recommended Experiential Agencies in Mexico
    Benchmark
    Agency managementMarketing procurementCMO ForumMarketing procurement

    Benchmark on Recommended Experiential Agencies in Mexico

    WFA

    Benchmark on Recommended Experiential Agencies in Mexico.

    Read more about "Benchmark on Recommended Experiential Agencies in Mexico"
  21. Survey on Digital Transformation
    Benchmark
    Marketing strategyMarketing technologyCMO ForumDigital media transformationMarketing strategyMarketing technology

    Survey on Digital Transformation

    WFA, The Digital Consultancy

    The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer behaviour and the competitive advantage being sought by managing these changes, both internally and externally, increasingly known as ‘digital transformation’.

    Read more about "Survey on Digital Transformation"